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YouTube Red

youtube red, youtube red free
YouTube Red is a paid streaming subscription service exclusively for YouTube in the United States, Australia, Mexico, New Zealand and South Korea It provides advertising-free streaming of all videos hosted by YouTube, offline and background playback of videos on mobile devices, access to advertising-free music streaming through Google Play Music, and access to "YouTube Red Original" series and films

The service was originally launched in November 2014 as Music Key, offering only ad-free streaming of music and music videos from participating labels on YouTube and Google Play Music The service was then revised and relaunched as YouTube Red on October 28, 2015, expanding its scope to offer ad-free access to all YouTube videos, as opposed to just music

Besides ad-free streaming, YouTube Red has also participated with major networks and certain YouTube celebrities to offer "YouTube Red Originals", movies and shows exclusive only to Red members, such as the reality series, Scare PewDiePie Access to this content is included with a YouTube Red subscription, but individual episodes and movies can be purchased through YouTube or Google Play Movies & TV in certain countries where subscriptions are not yet available


  • 1 History
  • 2 Features
  • 3 Content
    • 31 Original series
    • 32 Original films and documentaries
    • 33 Upcoming programs
  • 4 Reception
    • 41 Licensing terms
  • 5 References
  • 6 External links


The service was first unveiled in November 2014 as Music Key, serving as a collaboration between YouTube and Google Play Music, and meant to succeed the former's own subscription service Music Key offered ad-free playback of music videos from participating labels hosted on YouTube, as well as background and offline playback of music videos on mobile devices from within the YouTube app The service also included access to Google Play Music All Access, which provides ad-free audio streaming of a library of music Alongside Music Key, Google also introduced tighter integration between Play Music and YouTube's apps, including the sharing of music recommendations, and access to YouTube's music videos from within the Play Music app Music Key was not YouTube's first foray into premium content, having launched film rentals in 2010, and premium, subscription-based channels in 2013

During its invite-only beta, Music Key faced mixed reception due to the limited scope of the offering; YouTube's chief business officer Robert Kyncl explained that his daughter was confused over why videos of songs from Frozen were not "music" in the scope of the service, and thus not ad-free These concerns and others led to a revamping of the Music Key concept to create YouTube Red; unlike Music Key, YouTube Red was designed to provide ad-free streaming to all videos, rather than just music content This shift required YouTube to seek permission from its content creators and rights holders to allow their content to be part of the ad-free service; under the new contract terms, partners would receive a share of the total revenue from YouTube Red subscriptions, as determined by how much their content is viewed by subscribers

YouTube also sought to compete against sites such as Hulu and Netflix by offering original content as part of the subscription service, leveraging prominent YouTube personalities in combination with professional producers Robert Kyncl acknowledged that while many of YouTube's prominent personalities had built their followings and created content while operating on a "shoestring budget", he admitted that "in order to scale up, it takes a different kind of enterprise, a different kind of skill set; there isstory-telling skill set, there is showrunning, etc"

On October 21, 2015, it was announced that the service would be re-launched in a revised form as YouTube Red on October 28, 2015, expanding its scope to offer ad-free access to all YouTube videos, as opposed to just music, as well as premium content produced in collaboration with notable YouTube producers and personalities Prominent YouTube personality PewDiePie, who is involved in one of the planned originals for the service, explained that the service was meant to mitigate profits lost due to the use of ad blocking

On May 18, 2016, YouTube Red was launched in Australia and New Zealand, the first countries to gain access to the service outside the United States The YouTube Music app was also launched in the territories the same day

On August 3, 2016, YouTube Red support was added to the YouTube Kids app


A YouTube Red subscription allows users to watch videos on YouTube without advertisements across the website and its mobile apps, including the dedicated YouTube Music, YouTube Gaming, and YouTube Kids apps Through the apps, users can also save videos to their device for offline viewing, and play them in the background YouTube Red will also offer original, premium content exclusive to subscribers, the content will be created and published by YouTube's largest channels and creators The service also offers ad-free music streaming through the Google Play Music All Access service


YouTube Red will offer original films and series; they will be produced in collaboration between professional studios and existing YouTube personalities

Original series

TitleGenreFeatured Creator and/or ChannelOriginal releaseSeasons
Scare PewDiePieHorror/ComedyFelix KjellbergFebruary 10, 20162
Prank AcademyDramaJesse Wellens & Jeana SmithMarch 30, 20161
FoursomeComedyAwesomenessTV & Jenn McAllisterMarch 30, 2016
December 6, 2016
Sing It!ComedyFine Brothers EntertainmentMay 25, 20161
Bad InternetDark ComedyCollegeHumorMay 25, 20162
MatPat's Game LabGame ShowMatthew PatrickJune 8, 20161
Escape the NightHorrorJoey GraceffaJune 22, 20162
Fight of the Living Dead:Experiment 88Competition/HorrorBlackBoxTVAugust 17, 20161
Single by 30Dramedy/RomanceWong Fu ProductionsAugust 24, 20161
BrokeDramaBuzzFeedSeptember 28, 20161
Rhett & Link's Buddy SystemComedyRhett McLaughlin & Link NealOctober 19, 20161
Paranormal Action SquadAnimated/ComedyAdam Montoya, Scott Robison & Evan FongNovember 16, 20161
12 Deadly DaysHorror/ThrillerYoutube RedDecember 12, 20161

Original films and documentaries

TitleGenreFeatured Creator and/or ChannelOriginal release
Lazer TeamSci-Fi/ComedyRooster TeethJanuary 27, 2016
A Trip to Unicorn IslandDocumentaryLilly SinghFebruary 10, 2016
Dance CampDance/ComedyAwesomenessTVFebruary 10, 2016
The Amazing Tour Is Not On FireDocumentaryDan Howell & Phil LesterOctober 5, 2016
Dan and Phil's Story of TATINOFDocumentaryDan Howell & Phil LesterOctober 5, 2016
The ThinningSci-Fi/ThrillerLogan PaulOctober 12, 2016
VlogumentaryDocumentaryShay CarlOctober 26, 2016
We Love YouRomanceAwesomenessTV, Yousef Erakat & Lele PonsNovember 22, 2016
Jingle Ballin'ComedyLiza KoshyDecember 6, 2016
GhostmatesHorror/ComedyAnthony Padilla & Ian HecoxDecember 14, 2016
Alexander IRLComedyBrent RiveraDecember 14, 2016

Upcoming programs

TitleGenreFeatured Creator and/or ChannelNotes
Step UpDance/RomanceTBA
Untitled Michael Stevens ProjectEducation/ChildrenMichael Stevens
I Am TobuscusComedyToby Turner
Untitled Gigi Gorgeous DocumentaryDocumentaryGigi Lazzarato
Untitled Game Grumps SeriesComedyArin Hanson & Danny Avidan
Getting Schooled]


Licensing terms

In May 2014, prior to the official unveiling of the Music Key service, the independent music trade organization Worldwide Independent Network alleged that YouTube was using non-negotiable contracts with independent labels that were "undervalued" in comparison to other streaming services, and stated that YouTube threatened to block a label's videos from public access if they did not agree to the new terms In a statement to the Financial Times in June 2014, Robert Kyncl confirmed that these measures were "to ensure that all content on the platform is governed by its new contractual terms" Stating that 90% of labels had reached deals, he went on to say that "while we wish that we had100% success rate, we understand that is not likely an achievable goal and therefore it is our responsibility to our users and the industry to launch the enhanced music experience" The Financial Times later reported that YouTube had reached an aggregate deal with Merlin Network—a trade group representing over 20,000 independent labels, for their inclusion in the service However, YouTube itself has not confirmed the deal

Following the unveiling of YouTube Red, it was stated that these same contractual requirements would now apply to all YouTube Partner Program members; partners who do not accept the new terms and revenue sharing agreements related to the YouTube Red service will have their videos blocked entirely in regions where YouTube Red is available The YouTube channels of ESPN were a notable party affected by the change; a representative of ESPN's parent, The Walt Disney Company, stated that conflicts with third-party rightsholders in regards to sports footage contained in ESPN's YouTube videos prevented them from being offered under the new terms A limited number of older videos remain on ESPN's main channel

Similarly, a large amount of content licensed by Japanese and Korean record labels was also blocked from access in the United States following the launch of the service The Japanese music industry has traditionally shown a stricter stance towards copyright enforcement and a resistance to most digital distribution of music It was believed that the ability to download videos for offline viewing was a subject of hesitation for their participation in the program However, access has since been restored for content from Korean record labels such as Woollim Entertainment and Japanese record labels such as Up-Front Works, while content by certain Japanese record labels such as Pony Canyon and Sony Music Entertainment Japan remain blocked


  1. ^ Singleton, Micah 2 November 2016 "YouTube is still having trouble getting people to pay for YouTube" The Verge Retrieved 9 December 2016 
  2. ^ "YouTube Red available locations" YouTube Help Google Retrieved 6 December 2016 
  3. ^ Statt, Nick 21 June 2016 "YouTube Red buys its first big TV series" The Verge Retrieved 18 July 2016 
  4. ^ "YouTube unveils Music Key subscription service, here's what you need to know" Engadget AOL Retrieved 12 November 2014 
  5. ^ a b c "YouTube announces plans for a subscription music service" The Verge Retrieved 12 November 2014 
  6. ^ a b c d e f g h "YouTube Launches 'Music Key' Subscription Service with More Than 30 Million Songs" Variety Retrieved 12 November 2014 
  7. ^ a b c d e f g h "Red Dawn:An inside look at YouTube's new ad-free subscription service" The Verge Vox Media Retrieved 21 October 2015 
  8. ^ "YouTube Red Originals available locations" YouTube Help Google Retrieved 18 July 2016 
  9. ^ "Google Play Music subscribers will get free access to YouTube Music Key" PC World Retrieved 16 November 2014 
  10. ^ Miguel Helft January 20, 2010 "YouTube takes a small step into the film rental market" The New York Times Retrieved August 13, 2010 
  11. ^ "YouTube's 30 Pay-Channel Partners Run from Kid Fare to Cage Matches" Variety Retrieved 29 August 2015 
  12. ^ a b "YouTube Red Unveiled:Ad-Free Streaming Service Priced Same as Netflix" Variety Retrieved 21 October 2015 
  13. ^ Shaul, Brandy 2015-11-02 "PewDiePie on YouTube Red:'Adblock Has Actual Consequences'" SocialTimes Mediabistro Holdings Retrieved 2015-12-01 
  14. ^ "YouTube Red subscription service launches in Australia Here's what you will get" The Sydney Morning Herald Retrieved 2016-05-20 
  15. ^ "'Premium' YouTube arrives in NZ" Stuff Retrieved 2016-05-20 
  16. ^ Perez, Sarah 3 August 2016 "YouTube Kids rolls out an ad-free option" TechCrunch Retrieved 4 August 2016 
  17. ^ Josh Constine "YouTube Red, A $999 Site-Wide Ad-Free Subscription With Play Music, Launches Oct 28" TechCrunch AOL Retrieved 21 October 2015 
  18. ^ a b c d e f g h i j "Another great slate of shows and movies coming from top creators to YouTube Red" Retrieved 2016-06-24 
  19. ^ "EXCLUSIVE:Joey Graceffa Promises to Make His Friends Pee Their Pants on YouTube Red's 'Escape the Night'" Retrieved 2016-06-24 
  20. ^ Wong Fu Productions 2016-08-10, Making "Single By 30" | Trailer, retrieved 2016-08-10 
  21. ^ Good Mythical Morning 2016-10-12, Rhett & Link’s Buddy System - Official Trailer, retrieved 2016-10-12 
  22. ^ a b c d e "YouTube Orders Shows From Dwayne Johnson, Dan Harmon, Doug Liman" Varietycom Retrieved 18 October 2016 
  23. ^ YouTube Red Originals 2016-12-06, 12 Deadly Days - OFFICIAL TRAILER!, retrieved 2016-12-07 
  24. ^ Falcone, Dana February 9, 2016 "Lilly Singh admits the hardest part of filming 'A Trip to Unicorn Island'" Entertainment Weekly Retrieved 2016-07-05 
  25. ^ Borges, Andre February 10, 2016 "Lilly "Superwoman" Singh's Movie "A Trip To Unicorn Island" Is Finally Out" BuzzFeed Retrieved 2016-07-05 
  26. ^ LaCroix, Emy 14 November 2016 ""'We Love You':FouseyTUBE & Justin Dobies Start Dating Same Girl & Work Gets Awkward"" Hollywoodlife Retrieved 28 November 2016 
  27. ^ ""Jingle Ballin' - OFFICIAL TRAILER "" YouTube 29 November 2016 
  28. ^ ""Ian Hecox's Twitter"" 
  29. ^ McNary, Dave 28 November 2016 ""Brent Rivera-Nathan Kress Comedy 'Alexander IRL' to Get December Release on YouTube Red"" Variety Retrieved 28 November 2016 
  30. ^ "YouTube Seeks Streaming Rights to TV Shows, Movies" The Wall Street Journal Retrieved 4 December 2015 
  31. ^ "YouTube will block videos from artists who don't sign up for its paid streaming service" The Verge Retrieved June 17, 2014 
  32. ^ "YouTube subscription music licensing strikes wrong notes with indie labels" The Guardian Retrieved June 17, 2014 
  33. ^ "Talks with indie labels stall over YouTube music subscription service" The Guardian Retrieved June 17, 2014 
  34. ^ "YouTube to block indie labels who don't sign up to new music service" The Guardian Retrieved June 17, 2014 
  35. ^ "YouTube Will Completely Remove Videos Of Creators Who Don't Sign Its Red Subscription Deal" TechCrunch AOL 
  36. ^ "ESPN is shutting down its YouTube channels over paid subscriptions" The Verge Retrieved 23 October 2015 
  37. ^ "CD-Loving Japan Resists Move to Online Music" The New York Times September 16, 2014 Retrieved 25 January 2016 
  38. ^ "YouTube blocks Japanese contributors' content for refusing to use its paid version" Networkworld IDG Retrieved 25 January 2016 
  39. ^ "Japanese music and vocaloid content disappears as YouTube rolls out new paid service" RocketNews24 Retrieved 25 January 2016 

External links

  • Official website

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