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wurv 103.7, wurv fm
WURV 1037 MHz "1037 PLAY" is a commercial FM radio station licensed to Richmond, Virginia The station is owned by SummitMedia, through licensee SM-WURV, LLC[2] WURV broadcasts a hot adult contemporary music format to the Richmond/Petersburg/Central Virginia radio market[3]

WURV's studios and offices are on Moorefield Park Drive in Richmond[4] The transmitter is off Old Bon Air Road, also in Richmond WURV broadcasts in the HD Radio hybrid format[5] Its HD-2 subchannel runs an all sports format, which is simulcast on translator station 1061 W291CL as "Sports 1061"[6] WURV's HD-3 subchannel simulcasts Virginia Tech's public radio station 891 WVTF from Roanoke, Virginia It feeds translator station 925 W223AZ, which is owned by Virginia Tech[7]


  • 1 History
    • 11 WFMV
    • 12 Beautiful music WEZS
    • 13 Adult Contemporary WMXB
    • 14 WURV The River
  • 2 Awards
  • 3 References
  • 4 Sources
  • 5 External links



On December 23, 1961, the station first signed on the air as WFMV[8] It was owned by Professional Broadcasting, Inc and aired a classical music format, operating as the first stereo radio station in Richmond[9]

WFMV was one of several Richmond FM stations receiving permission from the Federal Communications Commission for unusually high power[10] Today, Richmond is in Zone 1, limited to a maximum of 50,000 watts effective radiated power ERP Before current class power limits were drafted in 1964, however,, WFMV was permitted to operate at 73,800 watts, WRNL-FM now WRXL broadcast at 120,000 watts, and, to this day, 945 WRVQ then WRVA-FM is grandfathered at 200,000 watts

In 1964, WFMV was sold to the Fidelity Bankers Life Insurance Company[11] Fidelity moved WFMV's studios to its suburban headquarters at Willow Lawn in Henrico County For a time, it was co-managed with WGOE, a 1,000-watt AM daytime station owned by brothers Major and J Sargeant Reynolds

Benjamin F Thomas acquired WFMV in 1967 for $60,000; Thomas owned part of WKSL, an FM station in Greencastle, Pennsylvania[12] Thomas relocated the WFMV studios into two used office trailers at the rural transmitter site The remote location was on a dirt road through the woods; during rain and snow, it was often accessible only by foot

Thomas had financial problems, and employees, mostly college students, were bolstered by loyal listeners and continued to man the station even when payrolls were late and inclement weather blocked access to the site Engineering staff from nearby stations, notably the well-funded WRVA "The 50,000 watt Voice of Virginia", loaned parts and repair talent to help maintain the aging transmitting equipment Although privately owned, WFMV had become something of a community effort

Beautiful music WEZS

While WFMV had a loyal following as a classical music outlet, it was not a high-profit venture In 1969, EZ Communications bought WFMV[13] As the name implies, the new owners specialized in FM stations airing an easy listening format That triggered protests from listeners, fearing WFMV's fine arts programming would disappear A group was formed calling themselves "Save Fine Music," which opposed the station's sale WFMV made arrangements with a non-commercial Richmond station, 1065 WRFK, to take over its classical music library and expand the hours it played classical works, while 1037's sale was approved and the station became beautiful music as WEZS

The easy format was popular through the 1970s, but by 1980, beautiful music had become less appealing to youthful and middle-aged listeners which advertisers usually seek WEZS responded by adding more vocals to its largely instrumental playlist Around 1983, the station made the complete transition to soft adult contemporary music, eliminating nearly all instrumental titles, and rebranded as "EZ104"

Adult Contemporary WMXB

In an effort to shake its "easy" image, in July 1988, the station switched its call sign and branding to WMXB "B-103"[14] In August 1989, EZ sold the station to Ragan Henry Broadcasting of Philadelphia[15] In February 1990, the station was sold to Radio Ventures which moved format intro a more up-tempo mainstream adult contemporary format, dropping the softer acts like The Carpenters and Barry Manilow for more up-tempo artists like Gloria Estefan, Ace of Base, and Bruce Springsteen[16] Liberty Broadcasting in which entertainer Merv Griffin was an investor took over the station in 1993, and the format became "Hot Adult Contemporary" under veteran programmer Steve Davis, adding more contemporary titles as well as vintage Top 40 hits from the 1980s[17]

In the 1990s, WMXB's transmitter was relocated to a new tower, more than doubling its height above average terrain HAAT to 750 feet That was coupled with a decrease in effective radiated power to 18,500 watts Despite the lower wattage, the taller tower gave WMXB a similar coverage area

In 1996, the station was sold to SFX Broadcasting, and the station shifted to a more Modern AC format that included such artists as No Doubt, Collective Soul and Alanis Morissette, which was starting to take off in popularity around that time[18] The station ownership went thru several corporate mergers, from SFX, to Capstar, and finally AMFM[19][20][21][22][23] When AMFM merged with Clear Channel in 2000, WMXB, along with several other stations owned by both AMFM and Clear Channel, was spun off to Cox Radio, who adjusted the station back to a mainstream Hot AC format[24]

On March 22, 2004, the station dumped the Hot AC format and "B-103" moniker for a soft AC format that leaned toward 1980s, 1990s, and current titles, and rebranded as "Mix 1037"[25]

On April 16, 2007, WMXB relaunched as a Hot AC station with a more current and upbeat focus, while retaining the "Mix" branding[26]

WURV The River

On April 22, 2010, at 3 pm, WMXB flipped from its Hot AC format to adult album alternative, branded as "1037 The River" It adopted the new call sign WURV with "RV" standing for "River" The James River flows through Richmond The first song on "The River" was "Learn to Fly" by the Foo Fighters At the same time, sister station WDYL now WJSR began redirecting listeners to WURV in preparation of a format flip to Rhythmic Top 40 a week after WURV's debut[27][28][29]

On July 20, 2012, Cox Radio announced the sale of WURV and 22 other stations to Summit Media LLC for $6625 million The sale was consummated on May 3, 2013[30][31] At midnight on September 24, 2013, WURV returned to Hot AC, branded as "1037 Play" The first song on "Play" was "You Make Me Feel" by Cobra Starship[32][33]

The station started playing all Christmas music on October 7, 2015, at 6:00 am, becoming one of the first stations in America to adopt the seasonal format for 2015; however, 12 hours later, WURV switched back to its regular format, revealing that the Christmas format was a stunt[34]


The current morning drive time team, "1037 Play Mornings with Melissa Chase & Jack Lauterback," have won several local and state awards, including the 2013 Best Morning Show major market category by the Virginia Association of Broadcasters Melissa & Jack were voted Richmond's Best Local Radio Personalities/Team from 2012 to 2017 by the readers of Style Weekly & Richmond Magazine The Richmond Times Dispatch readers also voted Melissa & Jack "The Best" in Richmond for 2016 & 2017


  1. ^ "Call Sign History" CDBS Public Access Database Federal Communications Commission Media Bureau Retrieved December 16, 2011mw-parser-output citecitationmw-parser-output citation qmw-parser-output id-lock-free a,mw-parser-output citation cs1-lock-free amw-parser-output id-lock-limited a,mw-parser-output id-lock-registration a,mw-parser-output citation cs1-lock-limited a,mw-parser-output citation cs1-lock-registration amw-parser-output id-lock-subscription a,mw-parser-output citation cs1-lock-subscription amw-parser-output cs1-subscription,mw-parser-output cs1-registrationmw-parser-output cs1-subscription span,mw-parser-output cs1-registration spanmw-parser-output cs1-ws-icon amw-parser-output codecs1-codemw-parser-output cs1-hidden-errormw-parser-output cs1-visible-errormw-parser-output cs1-maintmw-parser-output cs1-subscription,mw-parser-output cs1-registration,mw-parser-output cs1-formatmw-parser-output cs1-kern-left,mw-parser-output cs1-kern-wl-leftmw-parser-output cs1-kern-right,mw-parser-output cs1-kern-wl-right
  2. ^ "WURV Facility Record" Federal Communications Commission, audio division
  3. ^ "Station Information Profile" Arbitron Retrieved December 16, 2011
  4. ^ 1037playcom/contact-us
  5. ^ http://hdradiocom/station_guides/widgetphpid=56 HD Radio Guide for Richmond, Virginia
  6. ^ FCCgov/W291CL
  7. ^ FCCgov/W223AZ
  8. ^ Broadcasting Yearbook 1963 page B-193
  9. ^ "Stereophonic Broadcasting To Begin Here Tomorrow" Richmond Times-Dispatch November 22, 1961 p 37 Retrieved January 19, 2020
  10. ^ Broadcasting Yearbook 1970 page B-213
  11. ^ "Richmond Radio Station Is Sold" Progress-Index April 30, 1964 p 24 Retrieved January 18, 2020
  12. ^ "For the Record" PDF Broadcasting November 6, 1967 p 92 Retrieved January 19, 2020
  13. ^ [http://wwwamericanradiohistorycom/Archive-BC-YB/1972/B-2%20YB%201972%20All-12pdf Broadcasting Yearbook 1972 page B-221
  14. ^ "WEZS now WMXB, but music stays mostly the same", The Richmond Times-Dispatch, July 26, 1988
  15. ^ "Ranking cited in $23 million sale of WMXB-FM", The Richmond Times-Dispatch, August 16, 1989
  16. ^ http://wwwamericanradiohistorycom/Archive-BC-YB/1992/Radio-NE-Ter-BC-YB-1992-B&Wpdf
  17. ^ http://wwwamericanradiohistorycom/Archive-BC-YB/1994/B-Radio-NE-Ter-BC-YB-1994-B&Wpdf
  18. ^ http://wwwamericanradiohistorycom/Archive-BC-YB/1997/B-Radio-NE-Ter-BC-YB-1997pdf
  19. ^ "Brown sells radio group stake; $375 million deal lets him continue overseeing ABS", The Richmond Times-Dispatch, August 22, 1996
  20. ^ "Radio group selling rest of interest in 4 stations", The Richmond Times-Dispatch, June 28, 1997
  21. ^ "Area radio stations to be sold in deal", The Richmond Times-Dispatch, August 26, 1997
  22. ^ "10 local stations could have same owner", The Richmond Times-Dispatch, October 5, 1999
  23. ^ "Sale of 4 stations here proposed; radio giant's plan part of merger", The Richmond Times-Dispatch, March 7, 2000
  24. ^ http://wwwamericanradiohistorycom/Archive-BC-YB/2001/D-Radio-NE-TER-BC-YB-2001pdf
  25. ^ "B103 shifts format a little", The Richmond Times-Dispatch, March 23, 2004
  26. ^ http://wwwrichmondcom/entertainment/article_cc7fb6b5-8d8f-5c6c-8539-13ba231b19aahtml
  27. ^ https://radioinsightcom/blog/headlines/netgnomes/6653/river-runs-through-richmond/
  28. ^ http://wwwallaccesscom/net-news/archive/story/74177/wmxb-loses-the-mix-for-alternative-hot-acref=search
  29. ^ http://wwwallaccesscom/net-news/archive/story/74283/more-changes-in-richmondref=search
  30. ^ https://radioinsightcom/blog/headlines/59007/cox-puts-clusters-up-for-sale/
  31. ^ https://radioinsightcom/blog/headlines/80882/cox-sells-stations-in-six-markets-to-two-groups/
  32. ^ https://radioinsightcom/blog/headlines/85165/wurv-richmond-presses-play/
  33. ^ http://wwwallaccesscom/net-news/archive/story/122638/wurv-stops-the-river-starts-to-103-7-playref=search
  34. ^ https://radioinsightcom/blog/headlines/94846/inappropriately-early-christmas-music-comes-to-richmond/


  • Fisher, Mark D 2005 "A Brief History of WFMV: Virginia's first stereophonic good music station" Richmond, VA: Richmond Radio Group
  • White, Thomas H "Washington, DC AM Station History"

External links

  • 1037 Play Online
  • Query the FCC's FM station database for WURV
  • Radio-Locator information on WURV
  • Query Nielsen Audio's FM station database for WURV

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