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wtvr-fm 98.1, wtvr fm
WTVR-FM 981 MHz is an FM radio station licensed to Richmond, Virginia WTVR-FM serves Central Virginia with an adult contemporary music format The station is owned and operated by Entercom Communications with studios and offices on Basie Road, off West Broad Street in Richmond[3] It shares a nearby broadcasting tower with its formerly co-owned TV station, WTVR-TV Channel 6

WTVR-FM is a grandfathered "superpower station" The station has an effective radiated power of 50,000 watts at 256 meters This exceeds the maximum allowable ERP for the station's antenna height above average terrain according to current FCC rules, which is 17,500 watts at 256 meters


  • 1 History
  • 2 WTVR-HD2
  • 3 References
  • 4 External links


WTVR-FM began broadcasting in February 1947 as WCOD Capital Old Dominion[4] and was owned by the Richmond Broadcasting Company[1] It was the sister station of AM 1380, which is today WBTK For many years, it was also co-owned with Channel 6 WTVR-TV The call letters for all three stations, AM 1380, FM 981 and Channel 6 were WTVR, signifying TeleVision Richmond Even though Channel 6 is today owned by the E W Scripps Company, the FM and TV stations still share the WTVR call letters and the tower off West Broad Street, a landmark on the Richmond skyline WTVR-FM operates at 50,000 watts, standard for most FM stations in the Richmond market However, at 256 metres 840 ft, its tower is taller than the FM Class B limit of 150 m

WTVR-FM's logo under previous "Lite 98" branding

For much of its early history, WTVR-FM aired beautiful music, although by the 1980s, that mostly instrumental format was falling out of favor with younger listeners It gradually added more soft vocals to its sound, transitioning to the adult contemporary format heard today

On November 13, 2015, WTVR-FM switched to Christmas music, and began calling itself "The All-New Christmas 981" In recent years, along with many other adult contemporary radio stations, WTVR-FM switches to all holiday music from mid-November to Christmas Day As the holidays ended, iHeartMedia rebranded the station as "Mix 981" on December 28[5] Despite the new branding, the format remains adult contemporary, although a bit more uptempo

On November 1, 2017, iHeartMedia announced that WTVR-FM, along with all of their sister stations in Richmond and Chattanooga, would be sold to Entercom due to that company's merger with CBS Radio[6] The sale was completed on December 19, 2017[7]


WTVR-FM broadcasts a simulcast of news/talk-formatted WRVA 1140 AM on its HD2 sub channel On May 5, 2014 FM translator W253BI 985 FM Glen Allen, Virginia began simulcasting WRVA via WTVR-HD2[8] The simulcast on W253BI ended on July 23, 2015 WRVA's signal is still relayed via WTVR-HD2[9]


  1. ^ a b "WCOD, WMBG Richmond FM Outlet, Formally Opened With 47 kw, 963 mc" PDF Broadcasting February 24, 1947 p 84mw-parser-output citecitationmw-parser-output citation qmw-parser-output id-lock-free a,mw-parser-output citation cs1-lock-free amw-parser-output id-lock-limited a,mw-parser-output id-lock-registration a,mw-parser-output citation cs1-lock-limited a,mw-parser-output citation cs1-lock-registration amw-parser-output id-lock-subscription a,mw-parser-output citation cs1-lock-subscription amw-parser-output cs1-subscription,mw-parser-output cs1-registrationmw-parser-output cs1-subscription span,mw-parser-output cs1-registration spanmw-parser-output cs1-ws-icon amw-parser-output codecs1-codemw-parser-output cs1-hidden-errormw-parser-output cs1-visible-errormw-parser-output cs1-maintmw-parser-output cs1-subscription,mw-parser-output cs1-registration,mw-parser-output cs1-formatmw-parser-output cs1-kern-left,mw-parser-output cs1-kern-wl-leftmw-parser-output cs1-kern-right,mw-parser-output cs1-kern-wl-right
  2. ^ "New call letters requested" PDF Broadcasting August 22, 1966 p 84
  3. ^ "WTVR Facility Record" Federal Communications Commission, audio division
  4. ^ "[WCOD Ad]" PDF
  5. ^ "WTVR Richmond To Relaunch As Mix 981 - RadioInsight" radioinsightcom 18 December 2015 Retrieved 14 April 2018
  6. ^ "Entercom Trades Boston & Seattle Spin-Offs To iHeartMedia For Richmond & Chattanooga - RadioInsight" radioinsightcom 1 November 2017 Retrieved 14 April 2018
  7. ^ "Consummation Notice" CDBS Public Access Federal Communications Commission December 19, 2017 Retrieved December 21, 2017
  8. ^ "WRVA Adds FM Signal - RadioInsight" radioinsightcom 5 May 2014 Retrieved 14 April 2018
  9. ^ http://hdradiocom/station_guides/widgetphpid=56 HD Radio Guide for Richmond, Virginia

External links

  • Mix 981 Online
  • Query the FCC's FM station database for WTVR
  • Radio-Locator information on WTVR
  • Query Nielsen Audio's FM station database for WTVR

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