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wnrv am 990 the ridge, wnrv radio
WNRV is a Bluegrass formatted broadcast radio station licensed to Narrows-Pearisburg, Virginia, serving Narrows and Giles County, Virginia WNRV is owned and operated by New River Interactive Media, LLC[1]


  • 1 History
  • 2 Station sold
  • 3 66th birthday
  • 4 FM Translator
  • 5 References
  • 6 External links


In 1953, the Federal Communications Commission FCC granted an AM broadcast license to the Narrows, VA businessman "Happy" Romanus He began building the WNRV station on a section of land located between the New River and the highway that is now known as Route 100 between Narrows and Pearisburg Since the station was located next to a railroad track, the construction required special measures to prevent outside noises being heard on the air In addition, in order to absorb vibrations from passing trains the control room was elevated several feet higher than the normal station floor level In 1960 the station was sold to ED McWilliams ED's wife Megan took over ownership of the station after ED's death

The arrival of Bob Whitehead was a critical event in WNRV's history In 1959, Bob moved his family from Pennsylvania to the area and became known as "The Voice of the New River Valley" over the next thirty years Bob and Megan both dedicated themselves during that period to make WNRV a community-based station and a strong force in Giles County The station was active in lots of community events and was well known for leading multiple fund-raising causes, such as the Red Cross Bloodmobiles

Bob was one of Southwest Virginia's most respected broadcasters, and greeted his listeners each morning with his signature sign-on:

Logo used by WNRV from 2007 to 2009

"Good morning everyone! This is WNRV, Narrows and Pearisburg in Virginia, beginning broadcasting activities for another day WNRV operates on a federally authorized frequency of nine hundred ninety kilocycles, with a daytime power of five thousand watts"

The station's daytime license only permitted WNRV to broadcast from sunrise to sunset However, there were numerous times the station was granted FCC permission to broadcast outside these time periods in order to provide the community with emergency information during severe weather events, such as floods and winter storms This type of community service established WNRV as a critical source of local information during emergencies An increase in transmit power from 1 kilowatt KW to 5 kilowatts was approved by the FCC in 1968

Megan McWilliams sold WNRV to a local partnership in 1990 and Bob Whitehead retired after the change in ownership The new WNRV team consisted of General Manager Rebecca Lolli, Program Director Tom Crockett, and Sales/Marketing Manager Faye Nicholson

Giles County's first FM station WZFM 1013 was launched by the new team in November 1991 with a "classic hits" format In mid-1992 a large lightning strike destroyed WNRV's AM transmitter and took the station off the air for twelve weeks this transmitter had been active since the late 1960s The station installed a used replacement transmitter, but it experienced problems WNRV went off the air about a month later for a second time due to additional issues On September 28, 1992, an emotional goodbye message from Faye Nicholson marked WZFM going off the air This, combined with the WNRV AM issues, left Giles County without any local radio stations

The next owner of WNRV was a Christiansburg, VA-based group, Travis Media which operated the station until 1999 under the brand name "1007 FM/990 AM Kool Country Kool 100!"

Perception Media Group, Inc acquired WNRV in 1999 For the next eight years WNRV was used as a simulcast station for their Roanoke, VA WWWR 3WR station with a Southern gospel and religious programming format In mid-2007, operation of WNRV was assumed under a lease management agreement with Perception Media Group by Gary Jolicoeur and Dennis Welch Gary and Dennis switched the format to bluegrass, which ushered in the current era of WNRV

This history of WNRV was taken from the WNRV website, and was based on an article written by James Riffe, Jr, a former WNRV Announcer 1983–1988 and former WZFM/WNRV Announcer and Account Executive 1992 James still periodically works with WNRV for a variety of production and promotion-related tasks

In July 2007, WNRV changed its format to Bluegrass and began broadcasting local programming back home out of its old studios between Narrows and Pearisburg

In July 2008, WNRV started full-time 24/7 Web-Streaming

In November 2009, WNRV launched a new website

Station sold

An FCC application to transfer the WNRV license from Perception Media Group, Inc to New River Interactive Media, LLC was submitted on October 6, 2009 The sale of WNRV to New River Interactive Media was completed in November 2009 This sale puts the station back under a local ownership group The current format is bluegrass and old-time, with some classic country mixed in

66th birthday

WNRV celebrated its 66th birthday in 2019 The first WNRV broadcast license was approved by the FCC on August 24, 1953 The station still transmits out of the original building that was constructed in 1952

FM Translator

The FCC approved an FM translator license for WNRV in October 2018 and WNRV began simulcasting full-time on FM 973 in November 2018 The FM call sign is W247DC


  1. ^ "WNRV Facility Record" Federal Communications Commission, audio divisionmw-parser-output citecitationmw-parser-output citation qmw-parser-output id-lock-free a,mw-parser-output citation cs1-lock-free amw-parser-output id-lock-limited a,mw-parser-output id-lock-registration a,mw-parser-output citation cs1-lock-limited a,mw-parser-output citation cs1-lock-registration amw-parser-output id-lock-subscription a,mw-parser-output citation cs1-lock-subscription amw-parser-output cs1-subscription,mw-parser-output cs1-registrationmw-parser-output cs1-subscription span,mw-parser-output cs1-registration spanmw-parser-output cs1-ws-icon amw-parser-output codecs1-codemw-parser-output cs1-hidden-errormw-parser-output cs1-visible-errormw-parser-output cs1-maintmw-parser-output cs1-subscription,mw-parser-output cs1-registration,mw-parser-output cs1-formatmw-parser-output cs1-kern-left,mw-parser-output cs1-kern-wl-leftmw-parser-output cs1-kern-right,mw-parser-output cs1-kern-wl-right

External links

  • WNRV AM 990 The Ridge
  • Query the FCC's AM station database for WNRV
  • Radio-Locator Information on WNRV
  • Query Nielsen Audio's AM station database for WNRV

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