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WMQR 961 FM is a Hot Adult Contemporary formatted broadcast radio station licensed to Broadway, Virginia, serving the Harrisonburg/Staunton area WMQR is owned and operated by Saga Communications, through licensee Tidewater Communications, LLC[4]


The station was first took the callsign WLTK on June 16, 1988 and officially launched on December 18, 1989, carrying a Contemporary Christian format,[5] branded as "Light 96"

On August 8, 2001, WLTK swapped callsigns and formats with WBHB-FM at 1033 FM, becoming an Oldies format, branded as "Magic 961" The station played music from the 1950s through the 1970s

On February 7, 2005, WBHB-FM yet again swapped callsigns and formats with WJDV at 1051 FM, becoming a Light Adult Contemporary format, branded as "Lite Rock 961"[6] WBHB-FM remained on 1051 FM until December 1, 2008 when the callsign was changed to WTGD On September 17, 2007, WJDV changed its branding from "Lite Rock 961" to "961 Lite FM; Lite Favorites Full of Variety"

Logo used for WJDV from November 23, 2011 until August 3, 2015

In early November 2011, WJDV yet again changed its branding to "Mix 96-1", though on November 23, the branding was changed again to "A Fresh Mix; Fresh 96-1"[7] Then, on the week of November 28, the station's branding was again switched to simply "961 WJDV" with the fresh961com and 961litefmcom websites were redirected to sister WQPO's website On the week of December 4, the "Fresh 96-1" branding and fresh961com website were back During the holiday season, WJDV changed to an all Christmas music format through Christmas Day During that time, it was known as "Christmas in the Valley"

On July 31, 2015, WJDV changed its callsign to WMQR while the sale of Verstandig Broadcasting of Harrisonburg to Saga Communications was closed the same day at a purchase price of $964 million Three days later at 7:00 AM on August 3, the station segued from Light Adult Contemporary to Hot Adult Contemporary, formatted "More 96-1; More Music, More Fun" On the same date and time, its sister station, WTGD changed to Classic Hits as "Rewind 105-1" as well as the callsign[8]


  1. ^ http://wwwamericanradiohistorycom/Archive-BC-YB/2010/D4-2010-BC-YB-7pdf
  2. ^ "Arbitron Station Information Profiles" Nielsen Audio/Nielsen Holdings Retrieved August 20, 2015mw-parser-output citecitationmw-parser-output citation qmw-parser-output id-lock-free a,mw-parser-output citation cs1-lock-free amw-parser-output id-lock-limited a,mw-parser-output id-lock-registration a,mw-parser-output citation cs1-lock-limited a,mw-parser-output citation cs1-lock-registration amw-parser-output id-lock-subscription a,mw-parser-output citation cs1-lock-subscription amw-parser-output cs1-subscription,mw-parser-output cs1-registrationmw-parser-output cs1-subscription span,mw-parser-output cs1-registration spanmw-parser-output cs1-ws-icon amw-parser-output codecs1-codemw-parser-output cs1-hidden-errormw-parser-output cs1-visible-errormw-parser-output cs1-maintmw-parser-output cs1-subscription,mw-parser-output cs1-registration,mw-parser-output cs1-formatmw-parser-output cs1-kern-left,mw-parser-output cs1-kern-wl-leftmw-parser-output cs1-kern-right,mw-parser-output cs1-kern-wl-right
  3. ^ "Call Sign History" FCC Media Bureau CDBS Public Access Database
  4. ^ "WMQR Facility Record" Federal Communications Commission, audio division
  5. ^ http://wwwamericanradiohistorycom/Archive-BC-YB/1999/D-Radio-NE-Ter-BC-YB-1999pdf
  6. ^ "Flip-flop in Harrisonburg" VARTVcom February 8, 2005
  7. ^ "A Fresh Positioner" VARTVcom November 24, 2011
  8. ^ https://radioinsightcom/blog/headlines/netgnomes/93192/saga-telegraphs-pending-harrisonburg-changes/

External links

  • More 96-1 Online
  • Query the FCC's FM station database for WMQR
  • Radio-Locator information on WMQR
  • Query Nielsen Audio's FM station database for WMQR


WMQR Information about


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