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WLVA 580 kHz is a commercial AM radio station licensed to Lynchburg, Virginia, and serving Lynchburg, Roanoke and Bedford WLVA is owned and operated by Brent Epperson[2] It airs a talk radio format Most of the hosts are nationally syndicated: Rick and Bubba, Brian Kilmeade, Todd Starnes, Michael Savage, Ben Shapiro and Mark Levin

The transmitter is on Ragland Road in Lynchburg[3] WLVA is also heard on FM translator station W231CE at 941 MHz


  • 1 History
  • 2 Translator
  • 3 References
  • 4 External links


WLVA was Lynchburg's first radio station, signing on for the first time at 7:00 PM on April 21, 1930 on 1370 kHz By 1934, WLVA was broadcasting at a power of 100 watts[4] At a time when many local radio stations were owned by or affiliated with newspapers, WLVA was not; consequently, the station frequently found itself in direct competition with Lynchburg's papers In 1934, WLVA allied itself with the Washington Herald which was attempting to increase circulation in the Lynchburg area The Herald's Lynchburg correspondent, Nowlin Puckett, furnished local news on WLVA from August until December 1934[4] In late 1934, WLVA experimented with rebroadcasting selected programs from station WLW Cincinnati, Ohio Most listeners in Lynchburg could not ordinarily receive WLW, but WLVA installed a special high-powered receiver on the outskirts of Lynchburg which it used to tune in WLW and re-broadcast the signal to Lynchburg listeners[5]

In December 1935, WLVA moved to a new building in Lynchburg and boasted a "selling staff" of 12, headed by Glenn E Jackson At that time, Jimmy Moore was director of programs; Al Heiser was chief engineer, and Jim Howe was head of continuity[6] In late 1939, under president Edward A Allen, WLVA acquired station WBTM Danville, Virginia On January 1, 1940, the two joined together to form the fledgling Piedmont Broadcasting System Each station took turns originating programs that were heard over both simultaneously[7] The network expanded in late 1940 to include station WSLS Roanoke, Virginia[8] When Glenn Jackson, after 13 years at WLVA, killed himself at age 33 on April 9, 1942, the news was reported in Variety[9]

Beginning in 1935 and continuing well into the 1950s, WLVA hosted an annual "Christmas Party" to raise money and clothing for needy children in the area The all-day broadcast usually the Sunday before Christmas featured local performers who stopped by to entertain the listening audience In between performances, announcers read the names of contributors In 1942, WLVA's "Christmas Party" made national news when Byron Price, war censorship chief in Washington, DC, forbade the station to read the names of donors on-air, fearing that doing so might "tipoff, accidentallyenemy agents"[10]

On January 1, 1940, after Lynchburg Broadcasting Corporation gained managerial control of WBTM in Danville, Virginia, that station and WLVA began exchanging programs for four hours daily via newly installed lines that connected the two[11]

WLVA radio moved to 590 kHz in 1947[12] A companion FM station, WLVA-FM on 975 MHz, was briefly on the air from February 1952 The license was returned on March 10, 1955, and the 975 MHz allocation was occupied several years later by WCCV-FM now WWWV in Charlottesville[13][14]

Until the late 1970s, WLVA had many listeners, but FM radio took away a lot of the audience[15] During part of the 1990s WLVA was part of the three stations known as "The Lake," simulcasting on 1069 FM and 880AM from Smith Mountain Lake The format was "All the Great Songs," very similar to The Music of Your Life format For several years during the 1990s, WLVA became a talk-radio station Most of this programming was lost within a year after WLNI-FM signed-on

In 2005, Truth Broadcasting purchased WLVA from Kovas Communications The station was off the air at that time[15] In 2008, Truth Broadcasting, whose president was Stuart Epperson, Jr, announced WLVA's sale to Chesapeake-Portsmouth Broadcasting Corp, whose president was Nancy Epperson[16] In 2011, another of Chesapeake-Portsmouth Broadcasting's stations, WLES-AM of Bon Air/Richmond started broadcasting on 590 kHz, while the still silent WLVA was given 580 kHz

The WLVA call letters were once attached to WSET-TV, the Lynchburg-based ABC affiliate, which was known as WLVA-TV

As of June 1, 2012, WLVA switched formats from Religious to Oldies/Classic Rock format as "QRockRadio" In November 2012, WLVA began simulcasting on translator W294BO on 1067FM from nearby Concord, Virginia

May 31, 2013 was the final day that WLVA and W293BY transmitted QRockRadio On June 1, 2013, W293BY started simulcasting gospel stations WKBA/WKPA AM 1550 from Vinton / AM 1390 from Lynchburg For most of June, WLVA rebroadcast the output of local talk station 1050 WBRG On September 1, WLVA returned to the air with a Talk format

On February 16, 2014, Chesapeake-Portsmouth Broadcasting sold WLVA to Brent Epperson, at a purchase price of $55,000


In addition to the main station, WLVA is relayed by one FM translator to widen its broadcast area

Call sign Frequency
City of license Facility
m ft
Class FCC info
W231CE 941 Lynchburg, Virginia 81119 250 63 m 207 ft D FCC


  1. ^ FCC History Cards for WLVA
  2. ^ "WLVA Facility Record" Federal Communications Commission, audio divisionmw-parser-output citecitationmw-parser-output citation qmw-parser-output id-lock-free a,mw-parser-output citation cs1-lock-free amw-parser-output id-lock-limited a,mw-parser-output id-lock-registration a,mw-parser-output citation cs1-lock-limited a,mw-parser-output citation cs1-lock-registration amw-parser-output id-lock-subscription a,mw-parser-output citation cs1-lock-subscription amw-parser-output cs1-subscription,mw-parser-output cs1-registrationmw-parser-output cs1-subscription span,mw-parser-output cs1-registration spanmw-parser-output cs1-ws-icon amw-parser-output codecs1-codemw-parser-output cs1-hidden-errormw-parser-output cs1-visible-errormw-parser-output cs1-maintmw-parser-output cs1-subscription,mw-parser-output cs1-registration,mw-parser-output cs1-formatmw-parser-output cs1-kern-left,mw-parser-output cs1-kern-wl-leftmw-parser-output cs1-kern-right,mw-parser-output cs1-kern-wl-right
  3. ^ Radio-Locatorcom/WLVA
  4. ^ a b "WLVA, Linchburg, fights local rags" Variety Vol 115 no 8 published August 7, 1934 August 6, 1934 p 31 – via Internet Archive
  5. ^ "WLVA, Lynchburg, VA, rebroadcasts WLW" Variety Vol 116 no 9 published November 13, 1934 November 12, 1934 p 36 – via Internet Archive
  6. ^ "WLVA Spreading Out" Variety Vol 120 no 13 published December 11, 1935 December 10, 1935 p 50 – via Internet Archive
  7. ^ "WLVA, Lynchburg, Buys Into Danville, Va, Station; May Form Piedmont Web" Variety Vol 137 no 2 published December 20, 1939 December 19, 1939 p 23 – via Internet Archive
  8. ^ "Virginia Triangle" Variety Vol 140 no 3 published September 25, 1940 September 24, 1940 p 42 – via Internet Archive
  9. ^ "Glenn Jackson Kills Self" Variety Vol 146 no 6 published April 15, 1942 April 14, 1942 p 27 – via Internet Archive
  10. ^ "War Censorship Crimps Xmas Stunt at WLVA" Variety Vol 148 no 11 published November 18, 1942 November 17, 1942 p 34 – via Internet Archive
  11. ^ "WBTM-WLVA Hookup" Variety January 3, 1940 p 90 Retrieved 12 July 2019
  12. ^ "WGTM WLVA WSLS Get Power Increase, Lower Frequency in FCC Decision" PDF Broadcasting/Telecasting July 7, 1947 p 34 – via AmericanRadioHistorycom
  13. ^ "January 23 Applications" PDF Broadcasting February 4, 1952 p 82
  14. ^ "Stations Deleted" PDF Broadcasting March 28, 1955 p 107
  15. ^ a b Bethany Fuller, "WLVA Lands New Owner," The News & Advance, October 8, 2005
  16. ^ "Deals," Broadcasting & Cable, December 15, 2008

External links

  • Query the FCC's AM station database for WLVA
  • Radio-Locator Information on WLVA
  • Query Nielsen Audio's AM station database for WLVA,, wlva am, wlva news 13, wlva radio, wlva school, wlva tv, wlvac,

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