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vevo, vevo.com
Vevo /ˈviːvoʊ/; VEE-voh is an American multinational video hosting service founded on December 8, 2009 as a joint venture between two of the "big three" record companies, Universal Music Group UMG and Sony Music Entertainment SME It is based in New York City and its shareholders now consist of both UMG and SME as well as Abu Dhabi Media and Google after it took a 7% share in 2013, with the third "big three" company, Warner Music Group WMG joining Vevo in August 2016

Vevo hosts music videos from both Universal Music Group and Sony Music Entertainment syndicated on YouTube and its website, with Google and Vevo sharing advertising and similar benefits EMI also licensed its library of videos for Vevo shortly before its launch and its acquisition by UMG in 2012 Originally, Warner Music Group was reported to be considering hosting its content on the service after it launched, but formed an alliance with rival MTV Networks now Viacom Media Networks In August 2015, Vevo expressed renewed interest in licensing music from Warner Music Group, and its deal with WMG was completed on August 2, 2016, making the entirety of the "big three" record companies' music eligible for licensing for Vevo


  • 1 History
    • 11 Vevo TV
  • 2 Availability
  • 3 Edited content
  • 4 24-Hour Vevo Record
    • 41 Record holders
  • 5 Vevo Certified Award
    • 51 Artists with the most Vevo-certified videos
  • 6 See also
  • 7 References
  • 8 External links


Vevo's original logo, used from December 2009 until March 2013Vevo's most recent former logo, used from March 2013 until July 2016

The concept for Vevo was described as being a streaming service for music videos similar to the streaming service Hulu, a streaming service for movies and TV shows after they air, with the goal being to attract more high-end advertisers The site's other revenue sources include a merchandise store and referral links to purchase viewed songs on Amazon Music and iTunes UMG acquired the domain name vevocom on November 20, 2008 SME reached a deal to add its content to the site in June 2009 The site went live on December 8, 2009, and that same month became the number one most visited music site in the United States, overtaking MySpace Music

In June 2012, Vevo launched its Certified awards, which honors artists with at least 100 million views on Vevo and its partners including YouTube through special features on the Vevo website

Vevo TV

On March 12, 2013, Vevo launched Vevo TV, an advertising-supported internet television channel running 24 hours a day, featuring blocks of music videos and specials The channel is only available to viewers in North America and Germany, with geographical IP address blocking being used to enforce the restriction Vevo has planned launches in other countries After revamping its website, Vevo TV later branched off into three separate networks:Hits, Flow hip hop and R&B, and Nashville country music Vevo shut down the service during the first half of 2016 as part of a site wide redesign

During the run of the service, its schedule and programming was heavily repetitive Many videos would play twice within an hour and a majority of the videos shown were current and popular videos Programming shows such as the Top10Now and Vevo Lift would air several times per day Since the service has been shut down, its apps that haven't been updated such as the one for the Xbox 360 and Xbox One just play the Top10Now in an infinite loop


Vevo is available in Australia, Russia, Brazil, Canada, France, Germany, Ireland, Italy, Mexico, the Netherlands, New Zealand, Poland, Spain, the United Kingdom, and the United States The website was scheduled to go worldwide in 2010, but as of January 1, 2016, it was still not available outside these countries Vevo's official blog cited licensing issues for the delay in the worldwide rollout Most of Vevo's videos on YouTube are viewable by users in other countries, while others will produce the message "The uploader has not made this video available in your country" The Vevo service in the United Kingdom and Ireland was launched on April 26, 2011

On April 16, 2012, Vevo was launched in Australia and New Zealand by MCM Entertainment On August 14, 2012, Brazil became the first Latin American country to have the service It was expected to be launched in six more European and Latin American countries in 2012 Vevo launched in Spain, Italy, and France on November 15, 2012 Vevo launched in the Netherlands on April 3, 2013, and on May 17, 2013, also in Poland In September 29, 2013, Vevo updated its iOS application that now includes launching in Germany On April 30, 2014, Vevo was launched in Mexico

Vevo is also available for a range of platforms including Android, iOS, Windows Phone, Windows 8, Fire OS, Google TV, Apple TV, Boxee, Roku, Xbox 360, PlayStation 3, and PlayStation 4

Edited content

Versions of videos on Vevo with explicit content such as profanity may be edited, according to a company spokesperson, "to keep everything clean for broadcast, 'the MTV version'" This allows Vevo to make their network more friendly to advertising partners such as McDonald's Vevo has stated that it does not have specific policies or a list of words that are forbidden Some explicit videos are provided with intact versions in addition to the edited version There is no formal rating system in place, aside from classifying videos as explicit or non-explicit, but discussions are taking place to create a rating system that allows users also and advertisers to choose the level of profanity they are willing to accept

24-Hour Vevo Record

24-Hour Vevo Record
Awarded forMost views within 24 hours of release on Vevo
Presented byVevo
First awardedJanuary 21, 2012

The 24-Hour Vevo Record, commonly referred to as the Vevo Record, is the record for the most views a music video associated with Vevo has received within 24 hours of its release The video that currently holds this record is the "Hello" by Adele with 277 million views

In 2012, Nicki Minaj's "Stupid Hoe" became one of the first Vevo music videos to receive a significant amount of media attention upon its release day, during which it accumulated 48 million views The record has consistently been kept track of by Vevo ever since Total views of a video are counted from across all of Vevo's platforms, including YouTube, Yahoo! and other syndication partners

On April 14, 2013, Psy's "Gentleman" unofficially broke the record by reaching 384 million views in its first 24 hours However, this record is not acknowledged by Vevo because it was only associated with them four days after its release

Minaj has broken the Vevo Record more than any other artist with three separate videos:"Stupid Hoe", "Beauty and a Beat" and "Anaconda" She has held the record for an accumulated 622 days Justin Bieber, One Direction and Miley Cyrus have all broken the record twice

Record holders

List of videos which held the record for most views in their first 24 hours online

  Indicates a video that holds the current record
RankVideo nameArtistsViews
in 24 hours
Record holding timeDate of recordRefs
1"Hello"Adele7000100000000000000♠ 277 million7000100000000000000♠ 7007358776000000000♠1 year, 50 daysOctober 24, 2015
2"Bad Blood"Taylor Swift featuring Kendrick Lamar7000200000000000000♠ 201 million7002159000000000000♠ 159 daysMay 19, 2015
3"Anaconda"Nicki Minaj7000300000000000000♠ 196 million7002270000000000000♠ 271 daysAugust 20, 2014
4"Wrecking Ball"Miley Cyrus7000400000000000000♠ 193 million7002344000000000000♠ 344 daysSeptember 10, 2013
5"Best Song Ever"One Direction7000500000000000000♠ 109 million7001490000000000000♠ 49 daysJuly 22, 2013
6"We Can't Stop"Miley Cyrus7000600000000000000♠ 107 million7001330000000000000♠ 33 daysJune 20, 2013
7"Beauty and a Beat"Justin Bieber featuring Nicki Minaj7000700000000000000♠ 106 million7001250000000000000♠ 250 daysOctober 13, 2012
8"Live While We're Young"One Direction7000800000000000000♠ 82 million7001220000000000000♠ 22 daysSeptember 21, 2012
9"Boyfriend"Justin Bieber7000900000000000000♠80 million7002140000000000000♠ 140 daysMay 4, 2012
10"Where Have You Been"Rihanna7001100000000000000♠ 49 million7000300000000000000♠ 3 daysMay 1, 2012
11"Stupid Hoe"Nicki Minaj7001110000000000000♠48 million7002101000000000000♠ 101 daysJanuary 20, 2012
As of December 12, 2016

List of artists who held the record for most views in a 24-hour period

  Indicates an artist who holds the current record
in 24 hours
DateRecord holding timeRefs
1David Bowie7000100000000000000♠ 51 millionJanuary 11, 20167000100000000000000♠ 336 days
2Adele7000100000000000000♠ 36 millionOctober 23, 20157000100000000000000♠ 80 days
As of December 12, 2016

Vevo Certified Award

Vevo Certified Award
Awarded forVideos with over 100 million views on Vevo and its partners
Presented byVevo
First awardedJune 2012

Vevo Certified Award honors artists with over 100 million views on Vevo and its partners including YouTube through special features on the Vevo website It was launched in June 2012 The first ever artist to reach 100,000,000 views was Avril Lavigne through her "Girlfriend" music video, though the video was not on Vevo at the time

Artists with the most Vevo-certified videos

This is a list of artists who have at least 10 Vevo-certified music videos

  Indicates an artist who holds the current record
RankArtistsCertified videosRefs
2Justin Bieber24
3David Guetta22
Taylor Swift
5Enrique Iglesias16
One Direction
6Katy Perry15
Nicki Minaj
7Ariana Grande14
Chris Brown
Maroon 5
Selena Gomez
9Lady Gaga12
Michael Jackson
10Britney Spears11
Avril Lavigne
The Black Eyed Peas
Demi Lovato
Linkin Park

See also

  • Digital media certification
  • Hulu
  • Music on demand
  • Sony Music Entertainment
  • Video hosting service
  • List of most viewed online videos in first 24 hours
  • List of most viewed Vevo videos
  • List of most viewed YouTube videos


  1. ^ Ian King and Lucas Shaw April 30, 2015 "Vevo Music Site Names Ex-Intel Executive Erik Huggers CEO" Bloombergcom 
  2. ^ Smith, Ethan July 6, 2012 "Vevo Seeks New Financing" Wall Street Journal Retrieved January 3, 2013 
  3. ^ "Vevocom Site Info" Nuri Alço Retrieved August 22, 2016 
  4. ^ "Queen Rania calls on music world to support 1GOAL education campaign" December 10, 2009 Retrieved September 3, 2015 
  5. ^ Catherine Shu July 2, 2013 "YouTube Confirms Renewed VEVO Deal, Takes Stake In Company" TechCrunch AOL Retrieved September 15, 2013 
  6. ^ a b http://wwwwmgcom/news/vevo-and-warner-music-group-announce-partnership-21561
  7. ^ Carr, Austin Vevo CEO on MTV, Jersey Shore, Google TV, Music Videos Fast Companycom, October 27, 2010
  8. ^ "Universal's £12bn EMI takeover approved – with conditions" The Guardian Retrieved September 21, 2012 
  9. ^ Eliot Van Buskirk December 7, 2009 "EMI Licenses Content to Vevo in 11th-Hour Deal" Wired Condé Nast Retrieved September 16, 2013 
  10. ^ Sandoval, Greg October 21, 2009 "Vevo negotiating with EMI and Warner Music" CNET Retrieved July 27, 2010 
  11. ^ MTV Overtakes Vevo as Top Online Music Destination - Wall Street Journal, September 8, 2010
  12. ^ Flanagan, Andrew August 13, 2015 "Vevo, Revivified, Looking to Strike a Deal with Warner Music Group", Billboard Retrieved September 13, 2015
  13. ^ hqvevocom/vevo-warner-music-group-announce-partnership/lang=en
  14. ^ Sandoval, Greg March 4, 2009 "Universal, YouTube near deal on music video site" CNET News CBS Interactive Retrieved April 9, 2009 
  15. ^ Rosoff, Matt "Vevo CEO confirms it's all about business" CNET Retrieved December 17, 2009 
  16. ^ Release Notes:Facebook Like Button, Vevo Store and more Archived September 12, 2010, at the Wayback Machine - Vevocom, 8410
  17. ^ Notes from the Factory Floor Archived January 15, 2011, at the Wayback Machine - Vevocom, 52010
  18. ^ Sandoval, Greg June 4, 2009 "Sony joins YouTube and Universal on Vevo video site" CNET Retrieved January 12, 2010 
  19. ^ Vevo Launches as #1 Music Network in the US Archived April 20, 2010, at the Wayback Machine Vevocom, January 13, 2010
  20. ^ YouTube Helps Vevo Overtake MySpace Music In The US - Techcrunch, January 13, 2010
  21. ^ a b Peoples, Glenn June 6, 2012 "Vevo Launches Certified Award for Videos with 100 Million Views" Billboard Retrieved November 22, 2013 
  22. ^ "Beyond on-demand:VEVO launches VEVO TV, an MTV-inspired linear music video channel" The Next Web Retrieved March 12, 2013 
  23. ^ Betters, Elyse November 3, 2013 "Vevo's been rebuilt:Major redesign launched for web and mobile web" Pocket-Lint Retrieved April 25, 2015 
  24. ^ "Vevo Gets a Redesign, Ditches Flash Video & Vevo TV" Billboard Retrieved 11 July 2016 
  25. ^ Reisinger, Don October 1, 2013 Vevo lands in Germany | Tech Culture - CNET News Newscnetcom Retrieved on 2013-11-24
  26. ^ Andrews, Robert December 9, 2009 "Vevo Not Global Until 2010, Strains On First Day" paidContent:UK Archived from the original on April 6, 2010 Retrieved March 19, 2010 
  27. ^ YouTube Globalization Continues with Four New Languages Exclusive - Wired, August 25, 2010 "videos on Vevocom, a partnership between the major labels and YouTube, only appear in the US and Canada Some of those videos appear in those countries on YouTube, according to Vevo; the company promised in January to launch Vevo in more countries before the end of 2010 but has yet to do so"
  28. ^ "Vevo Coming To More Countries As Soon As Possible" January 8, 2010 Retrieved May 28, 2010 
  29. ^ vevo - YouTube 
  30. ^ Salmon, Chris April 27, 2011 "Click to download:YouTube and Vevo battle it out" The Guardian Retrieved April 27, 2011 
  31. ^ Jackson, Sally April 16, 2012 "Aussie version of Vevo starts today" The Australian Retrieved April 16, 2012 
  32. ^ "VEVO launches in Spain, Italy, and France" Official VEVO Facebook Page November 15, 2012 Retrieved November 15, 2012 
  33. ^ "VEVO launches in The Netherlands" Official VEVO Facebook Page April 3, 2013 Retrieved April 3, 2013 
  34. ^ "VEVO launches in Poland" Official VEVO Facebook Page May 17, 2013 Retrieved May 17, 2013 
  35. ^ "Conectando al iTunes Store" 
  36. ^ "Vevo Launches in Mexico" Billboard April 30, 2014 Retrieved May 1, 2014 
  37. ^ "Vevo Apps" Retrieved September 27, 2015 
  38. ^ a b c Learmonth, Michael January 22, 2010 "Google Supports Censorship On Vevo So It Can Sell More Ads" Business Insider Retrieved January 30, 2012 
  39. ^ "On Breaking The 24 Hour Views Record" Vevo 
  40. ^ "PSY secures new YouTube world record with "Gentleman"" Guinness World Records 
  41. ^ "PSY's 'Gentleman' Gains 70 Million YouTube Views in 3 Days, Breaks Single-Day Record" Billboard 
  42. ^ Groves, Nancy October 27, 2015 "Adele's Hello beats Taylor Swift's record for most-viewed video in 24 hours" The Guardian Guardian Media Group 
  43. ^ "Taylor Swift's 'Bad Blood' Video Breaks Vevo Record" Billboard 
  44. ^ "Nicki Minaj's 'Anaconda' Video Breaks Vevo Record" Billboard 
  45. ^ "Miley Cyrus' 'Wrecking Ball' Video Breaks Vevo Record" Billboard 
  46. ^ "One Direction's 'Best Song Ever' Breaks One-Day Vevo Record" Billboard 
  47. ^ "Miley Cyrus' 'We Can't Stop' Music Video Breaks Vevo Record" Billboard 
  48. ^ "One Direction Battles Justin Bieber for VEVO Record" Billboard 
  49. ^ "One Direction beat Justin Bieber VEVO record with new music video" Digital Spy 
  50. ^ "Justin Bieber's 'Boyfriend' breaks Vevo record for single-day views" Digital Spy 
  51. ^ "Rihanna breaks Nicki Minaj's Vevo record with 'Where Have You Been'" Digital Spy 
  52. ^ "Nicki Minaj breaks Vevo record with new music video 'Stupid Hoe'" Digital Spy 
  53. ^ a b Swatman, Rachel January 15, 2016 "David Bowie breaks Adele's record for most views on VEVO in 24 hours" Guinness World Records 
  54. ^ "Rihanna Videos - Vevo" Retrieved January 31, 2016 
  55. ^ "Justin Bieber Videos - Vevo" Retrieved January 31, 2016 
  56. ^ "David Guetta Videos - Vevo" Retrieved January 31, 2016 
  57. ^ "Eminem Videos - Vevo" Retrieved January 31, 2016 
  58. ^ "Taylor Swift Videos - Vevo" Retrieved January 31, 2016 
  59. ^ "Beyoncé Videos - Vevo" Retrieved March 28, 2016 
  60. ^ "Enrique Iglesias Videos - Vevo" Retrieved January 31, 2016 
  61. ^ "One Direction Videos - Vevo" Retrieved January 31, 2016 
  62. ^ "Katy Perry Videos - Vevo" Retrieved February 19, 2016 
  63. ^ "Nicki Minaj Videos - Vevo" Retrieved January 31, 2016 
  64. ^ "Shakira Videos - Vevo" Retrieved January 31, 2016 
  65. ^ "Ariana Grande Videos - Vevo" Retrieved January 31, 2016 
  66. ^ "Chris Brown Videos - Vevo" Retrieved January 31, 2016 
  67. ^ "Maroon 5 Videos - Vevo" Retrieved January 31, 2016 
  68. ^ "Selena Gomez Videos - Vevo" Retrieved January 31, 2016 
  69. ^ "Coldplay Videos - Vevo" Retrieved January 31, 2016 
  70. ^ "Pitbull Videos - Vevo" Retrieved January 31, 2016 
  71. ^ "Lady Gaga Videos - Vevo" Retrieved January 31, 2016 
  72. ^ "Michael Jackson Videos - Vevo" Retrieved January 31, 2016 
  73. ^ "Britney Spears Videos - Vevo" Retrieved June 16, 2016 
  74. ^ "Maluma Videos - Vevo" Retrieved January 31, 2016 
  75. ^ "Avicii Videos - Vevo" Retrieved January 31, 2016 
  76. ^ "Avril Lavigne Videos - Vevo" Retrieved January 31, 2016 
  77. ^ "Black Eyed Peas Videos - Vevo" Retrieved January 31, 2016 
  78. ^ "Demi Lovato Videos - Vevo" Retrieved January 31, 2016 
  79. ^ "Linkin Park Videos - Vevo" Retrieved January 31, 2016 

External links

  • Official website

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