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Time (magazine)

time magazine cover, time magazine cover trump
Time styled within the magazine as TIME is an American weekly news magazine published in New York City It was founded in 1923 and for decades was dominated by Henry Luce, who built a highly profitable stable of magazines

A European edition Time Europe, formerly known as Time Atlantic is published in London and also covers the Middle East, Africa and, since 2003, Latin America An Asian edition Time Asia is based in Hong Kong The South Pacific edition, which covers Australia, New Zealand and the Pacific Islands, is based in Sydney, Australia In December 2008, Time discontinued publishing a Canadian advertiser edition

Time has the world's largest circulation for a weekly news magazine, and has a readership of 26 million, 20 million of which are based in the United States

As of 2012, it had a circulation of 33 million making it the eleventh most circulated magazine in the United States reception room circuit, and the second most circulated weekly behind People As of 2015, its circulation was 3,036,602

Richard Stengel was the managing editor from May 2006 to October 2013, when he joined the US State Department Nancy Gibbs has been the managing editor since October 2013


  • 1 History
  • 2 Circulation
  • 3 Style
  • 4 Special editions
    • 41 Person of the Year
    • 42 Time 100
    • 43 Red X covers
  • 5 Time for Kids
  • 6 Time LightBox
  • 7 Staff
    • 71 Editors
    • 72 Managing editors
    • 73 Notable contributors
  • 8 See also
  • 9 References
  • 10 Bibliography
  • 11 External links


The first issue of Time March 3, 1923, featuring Speaker Joseph G Cannon

Time magazine was created in 1923 by Briton Hadden and Henry Luce, making it the first weekly news magazine in the United States The two had previously worked together as chairman and managing editor respectively of the Yale Daily News They first called the proposed magazine Facts They wanted to emphasize brevity, so that a busy man could read it in an hour They changed the name to Time and used the slogan "Take Time–It's Brief" Hadden was considered carefree and liked to tease Luce and saw Time as important but also fun, which accounted for its heavy coverage of celebrities including politicians, the entertainment industry, and pop culture—criticized as too light for serious news

It set out to tell the news through people, and for many decades the magazine's cover depicted a single person More recently, Time has incorporated "People of the Year" issues which grew in popularity over the years Notable mentions of them were Barack Obama, Steve Jobs, Matej Turk, etc The first issue of Time was published on March 3, 1923, featuring Joseph G Cannon, the retired Speaker of the House of Representatives, on its cover; a facsimile reprint of Issue No 1, including all of the articles and advertisements contained in the original, was included with copies of the February 28, 1938 issue as a commemoration of the magazine's 15th anniversary The cover price was 15¢ equivalent to $209 today On Hadden's death in 1929, Luce became the dominant man at Time and a major figure in the history of 20th-century media According to Time Inc: The Intimate History of a Publishing Enterprise 1972–2004 by Robert Elson, "Roy Edward Larsen was to play a role second only to Luce's in the development of Time Inc" In his book, The March of Time, 1935–1951, Raymond Fielding also noted that Larsen was "originally circulation manager and then general manager of Time, later publisher of Life, for many years president of Time Inc, and in the long history of the corporation the most influential and important figure after Luce"

Around the time they were raising $100,000 from wealthy Yale alumni like Henry P Davison, partner of JP Morgan & Co, publicity man Martin Egan and JP Morgan & Co banker Dwight Morrow, Henry Luce, and Briton Hadden hired Larsen in 1922 – although Larsen was a Harvard graduate and Luce and Hadden were Yale graduates After Hadden died in 1929, Larsen purchased 550 shares of Time Inc, using money he obtained from selling RKO stock which he had inherited from his father, who was the head of the Benjamin Franklin Keith theatre chain in New England However, after Briton Hadden's death, the largest Time stockholder was Henry Luce, who ruled the media conglomerate in an autocratic fashion, "at his right hand was Larsen", Time's second-largest stockholder, according to Time Inc: The Intimate History of a Publishing Enterprise 1923–1941 In 1929, Roy Larsen was also named a Time Inc director and vice-president J P Morgan retained a certain control through two directorates and a share of stocks, both over Time and Fortune Other shareholders were Brown Brothers W A Harriman & Co, and The New York Trust Company Standard Oil

The Time Inc stock owned by Luce at the time of his death was worth about $109 million, and it had been yielding him a yearly dividend of more than $24 million, according to Curtis Prendergast's The World of Time Inc: The Intimate History of a Changing Enterprise 1957–1983 The Larsen family's Time stock was worth around $80 million during the 1960s, and Roy Larsen was both a Time Inc director and the chairman of its Executive Committee, later serving as Time's vice-chairman of the board until the middle of 1979 According to the September 10, 1979 issue of The New York Times, "Mr Larsen was the only employee in the company's history given an exemption from its policy of mandatory retirement at age 65"

After Time magazine began publishing its weekly issues in March 1923, Roy Larsen was able to increase its circulation by utilizing US radio and movie theaters around the world It often promoted both Time magazine and US political and corporate interests According to The March of Time, as early as 1924, Larsen had brought Time into the infant radio business with the broadcast of a 15-minute sustaining quiz show entitled Pop Question which survived until 1925" Then, in 1928, Larsen "undertook the weekly broadcast of a 10-minute programme series of brief news summaries, drawn from current issues of Time magazine which was originally broadcast over 33 stations throughout the United States"

Larsen next arranged for a 30-minute radio program, The March of Time, to be broadcast over CBS, beginning on March 6, 1931 Each week, the program presented a dramatisation of the week's news for its listeners, thus Time magazine itself was brought "to the attention of millions previously unaware of its existence", according to Time Inc: The Intimate History of a Publishing Enterprise 1923–1941, leading to an increased circulation of the magazine during the 1930s Between 1931 and 1937, Larsen's The March of Time radio program was broadcast over CBS radio and between 1937 and 1945 it was broadcast over NBC radio – except for the 1939 to 1941 period when it was not aired People Magazine was based on Time's People page

In 1989, when Time, Inc and Warner Communications merged, Time became part of Time Warner, along with Warner Bros

In 1988, Jason McManus succeeded Henry Grunwald as Editor-in-Chief and oversaw the transition before Norman Pearlstine succeeded him in 1995

Bibi Aisha on the Cover of Time

In 2000, Time magazine became part of AOL Time Warner, which reverted to the name Time Warner in 2003

In 2007, Time moved from a Monday subscription/newsstand delivery to a schedule where the magazine goes on sale Fridays, and is delivered to subscribers on Saturday The magazine actually began in 1923 with Friday publication

During early 2007, the year's first issue was delayed for roughly a week due to "editorial changes", including the layoff of 49 employees

In 2009 Time announced that they were introducing a personalized print magazine, Mine, mixing content from a range of Time Warner publications based on the reader's preferences The new magazine met with a poor reception, with criticism that its focus was too broad to be truly personal

The magazine has an online archive with the unformatted text for every article published The articles are indexed and were converted from scanned images using optical character recognition technology There are still minor errors in the text that are remnants of the conversion into digital format

Time Inc and Apple have come to an agreement wherein US subscribers to Time will be able to read the iPad versions for free, at least until the two companies sort out a viable digital subscription model

In January 2013, Time Inc announced that it would cut nearly 500 jobs – roughly 6% of its 8,000 staff worldwide Although Time magazine has maintained high sales, its ad pages have declined significantly over time

Also in January 2013, Time Inc named Martha Nelson as the first female editor-in-chief of its magazine division In September 2013, Nancy Gibbs was named as the first female managing editor of Time magazine


Time magazine paid circulation by year
Year 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
Circulation millions 42 41 41 41 41 41 41 40 40 41 34 34 34

During the second half of 2009 the magazine saw a 349% decline in newsstand sales During the first half of 2010, there was another decline of at least one-third in Time magazine sales In the second half of 2010, Time magazine newsstand sales declined by about 12% to just over 79,000 copies per week As of 2012, it has a circulation of 33 million, making it the eleventh most circulated magazine in the United States, and the second most circulated weekly behind People As of 2014, its circulation was 3,286,467


Time initially possessed a distinctive writing style, making regular use of inverted sentences This was parodied in 1936 by Wolcott Gibbs in The New Yorker: "Backward ran sentences until reeled the mind Where it all will end, knows God!"

Until the mid-1970s, Time had a weekly section called "Listings", which contained capsule summaries and/or reviews of then-current significant films, plays, musicals, television programs, and literary bestsellers similar to The New Yorker's "Current Events" section

Time is also known for its signature red border, first introduced in 1927 The iconic red border was homaged or satirized by Seattle's The Stranger newspaper in 2010

The border has only been changed four times since 1927: The issue released shortly after the September 11 attacks on the United States featured a black border to symbolize mourning However, this edition was a special "extra" edition published quickly for the breaking news of the event; the next regularly scheduled issue contained the red border Additionally, the April 28, 2008 Earth Day issue, dedicated to environmental issues, contained a green border The next change in border was in the September 19, 2011 issue, commemorating the 10th anniversary of September 11 attacks with a metallic silver border The most recent change again with a silver border was in the December 31, 2012 issue, noting Barack Obama's selection as Person of the Year

In 2007, Time engineered a style overhaul of the magazine Among other changes, the magazine reduced the red cover border in order to promote featured stories, enlarged column titles, reduced the number of featured stories, increased white space around articles, and accompanied opinion pieces with photographs of the writers The changes have met both criticism and praise

Special editions

Person of the Year

Main article: Time Person of the Year

Time's most famous feature throughout its history has been the annual "Person of the Year" formerly "Man of the Year" cover story, in which Time recognizes the individual or group of individuals who have had the biggest impact on news headlines over the past 12 months The distinction is supposed to go to the person who, for good or ill, has most affected the course of the year; it is therefore not necessarily an honor or a reward In the past, such figures as Adolf Hitler and Joseph Stalin have been Man of the Year

In 2006, the Person of the Year was designated as "You", a move that was met with split reviews Some thought the concept was creative; others wanted an actual person of the year Editors Pepper and Timmer reflected that, if it had been a mistake, "we're only going to make it once"

Time 100

Main article: Time 100

In recent years, Time has assembled an annual list of the 100 most influential people of the year Originally, they had made a list of the 100 most influential people of the 20th century These issues usually have the front cover filled with pictures of people from the list and devote a substantial amount of space within the magazine to the 100 articles about each person on the list There have, in some cases, been over 100 people, when two people have made the list together, sharing one spot

The magazine also compiled "All-TIME 100 best novels" and "All-TIME 100 best movies" lists in 2005, "The 100 Best TV Shows of All-TIME" in 2007, and "All-TIME 100 Fashion Icons" in 2012

In February 2016, Time included the British and male author Evelyn Waugh on its "100 Most Read Female Writers in College Classes" list he was 97th on the list which created much media attention and concerns about the level of basic education among the magazine's staff Time later issued a retraction In a BBC interview with Justin Webb, Professor Valentine Cunningham of Corpus Christi College, Oxford, described the mistake as "a piece of profound ignorance on the part of Time magazine"

Red X covers

Time Magazine red X covers: from left to right, Adolf Hitler, Saddam Hussein, Abu Musab al-Zarqawi, and Osama bin Laden

During its history, for four non-consecutive occasions, Time has released a special issue with a cover showing an X scrawled over the face of a man or a national symbol The first Time magazine with a red X cover was released on May 7, 1945, showing a red X over Adolf Hitler's face The second X cover was released more than three months later on August 20, 1945, with a black X to date, the magazine's only such use of a black X covering the flag of Japan, representing the recent surrender of Japan and which signaled the end of World War II Fifty-eight years later, on April 21, 2003, Time released its another red X cover issue with a red X over Saddam Hussein's face, two weeks after the invasion Yet another red X cover Time magazine was released June 13, 2006 following the death of Abu Musab al-Zarqawi in a US airstrike in Iraq The most recent red X cover Time magazine was released May 2011 after the death of Osama bin Laden

Time for Kids

Main article: Time for Kids

Time for Kids is a division magazine of Time that is especially published for children and is mainly distributed in classrooms TFK contains some national news, a "Cartoon of the Week", and a variety of articles concerning popular culture An annual issue concerning the environment is distributed near the end of the US school term The publication rarely exceeds ten pages front and back It is used in many libraries

Time LightBox

Time LightBox is a photography blog created and curated by Time's photo department, that was launched in 2011 In 2011 Life picked LightBox for its Photo Blog Awards



  • Briton Hadden 1923–1929
  • Henry Luce 1929–1949
  • T S Matthews 1949–1953

Managing editors

Managing Editor Editor From Editor To
T S Matthews 1943 1949
Roy Alexander 1949 1960
Otto Fuerbringer 1960 1968
Henry Grunwald 1968 1977
Ray Cave 1979 1985
Jason McManus 1985 1987
Henry Muller 1987 1993
James R Gaines 1993 1995
Walter Isaacson 1996 2001
Jim Kelly 2001 2005
Richard Stengel 2006 2013
Nancy Gibbs 2013 Present

Notable contributors

  • Aravind Adiga, Time correspondent for three years, winner of the 2008 Man Booker Prize for fiction
  • James Agee, book and movie editor for Time
  • Ann Blackman, deputy news chief in Washington
  • Ian Bremmer, current Editor-at-Large
  • Margaret Carlson, the first female columnist for Time
  • Whittaker Chambers, Time employee from 1939 to 1948, ending as senior editor and then special
  • Richard Corliss, film critic for the magazine since 1980
  • Brad Darrach, film critic
  • Nigel Dennis, drama critic
  • John Gregory Dunne, reporter; later author and screenwriter
  • Peter Economy, author and editor
  • Alexander Eliot, art editor from 1945–1961, author of 18 books on art, mythology, and history, including Three Hundred Years of American Painting, published by Time-Life Books
  • Dean E Fischer, reporter and editor, 1964–81
  • Nancy Gibbs, essayist and editor-at-large; has written more than 100 Time cover stories
  • Lev Grossman, writes primarily about books for the magazine
  • Deena Guzder, a human rights journalist and author
  • Jerry Bernard Hannifin, award-winning chief aerospace correspondent for four decades, as well as specialist on Latin America, and licensed pilot
  • Wilder Hobson, reporter in 1930s and '40s
  • Robert Hughes, Time's long-tenured art critic
  • Pico Iyer, essayist and novelist, essayist for Time since 1986
  • Alvin M Josephy, Jr, photo editor 1952-60; also a historian and Hollywood screenwriter
  • Weldon Kees, critic
  • Joe Klein, author Primary Colors and a Time columnist who wrote the "In the Arena" column
  • Louis Kronenberger, drama critic 1938-1961
  • Andre Laguerre, Paris bureau chief 1948–1956, London bureau chief 1951–1956, also wrote about sports for Time; later longtime managing editor of Sports Illustrated
  • Nathaniel Lande, author, filmmaker, and former creative director of Time
  • Will Lang Jr 1936–1968, Time Life International
  • Marshall Loeb, writer and editor from 1956 through 1980
  • John Moody, Vatican and Rome correspondent 1986 through 1996
  • Jim Murray, West Coast correspondent 1948-1955
  • Lance Morrow, backpage essayist from 1976 through 2000
  • Richard Schickel, film critic from 1965 through 2010
  • Michael Schuman, author and journalist who specializes in Asian economics, politics and history, currently the Asia business correspondent for TIME magazine based in Hong Kong
  • Hugh Sidey, political reporter and columnist, beginning in 1957
  • Donald L Barlett and James B Steele, investigative reporters who won two National Magazine Awards while at Time
  • Joel Stein, columnist who wrote the Joel 100 just after Time Magazine's Most Influential issue in 2006
  • Calvin Trillin, food writer, was a reporter for Time from 1960–63
  • David Von Drehle, current Editor-at-Large
  • Lasantha Wickrematunge, journalist
  • Robert Wright, contributing editor
  • Fareed Zakaria, current Editor-at-Large

See also

  • United States portal
  • Heroes of the Environment
  • List of people on the cover of Time magazine
  • "The Thriving Cult of Greed and Power", 1991 article about Scientology, by Richard Behar, which received the Gerald Loeb Award


  1. ^ a b c "Consumer Magazines" Alliance for Audited Media Retrieved October 6, 2016 
  2. ^ "Time Canada to close" mastheadonlinecom December 10, 2008 Retrieved September 6, 2011 
  3. ^ a b Byers, Dylan August 7, 2012 "Time Magazine still on top in circulation" Politico
  4. ^ Time Inc 30 July 2012 "Richard Stengel" TIME Media Kit Time Inc Retrieved 22 August 2012 
  5. ^ a b Maza, Erik 17 September 2013 "Nancy Gibbs Named Time's Managing Editor" WWD Retrieved 17 September 2013 
  6. ^ "History of TIME" TIME magazine 
  7. ^ Brinkley, The Publisher, pp 88–89
  8. ^ "Instant History: Review of First Issue with Cover" Brycezabelcom 1923-03-03 Retrieved 2014-01-26 
  9. ^ "Time Inc Layoffs: Surveying the Wreckage" Gawker Retrieved December 15, 2007 
  10. ^ "Time's foray into personal publishing" April 27, 2009 Retrieved December 15, 2007 
  11. ^ Adams, Russell 2011-05-02 "WSJcom, Time Inc in iPad Deal With Apple" Onlinewsjcom Retrieved 2014-01-26 
  12. ^ "Time Inc Cutting Staff", Wall Street Journal, January 30, 2013 Retrieved February 12, 2013
  13. ^ "Time Inc to Shed 500 Jobs", Greenslade Blog, The Guardian, January 31, 2013 Retrieved February 12, 2013
  14. ^ a b Haughney, Christine September 17, 2013 "Time Magazine Names Its First Female Managing Editor" The New York Times 
  15. ^ Clifford, Stephanie February 8, 2010 "Magazines' Newsstand Sales Fall 91 Percent" The New York Times 
  16. ^ The New Yorker - Google Books Booksgooglecom Retrieved 2014-01-26 
  17. ^ "TIME Magazine archives" Time 
  18. ^ Lin, Tao September 21, 2010 "Great American Novelist" TheStrangercom Retrieved May 30, 2011 
  19. ^ MSNBC-TV report by Andrea Mitchell, April 17, 2008, 1:45 pm
  20. ^ Joe Hagan 4 March 2007 "The Time of Their Lives" NYMagcom New York Magazine Retrieved 22 August 2012 
  21. ^ Bruce Nussbaum 25 March 2007 "Does The Redesign of Time Magazine Mean It Has A New Business Model As Well" Bloomberg Businessweek BLOOMBERG LP Retrieved 22 August 2012 
  22. ^ Will, George F December 21, 2006 "Full Esteem Ahead" The Washington Post 
  23. ^ "The Time of Their Lives" Retrieved April 22, 2007 
  24. ^ Corliss, Richard; Schickel, Richard February 12, 2005 "All-TIME 100 Movies" Time 
  25. ^ "Best Soundtracks" Time February 12, 2005 
  26. ^ Corliss, Richard June 2, 2005 "That Old Feeling: Secrets of the All-Time 100" Time 
  27. ^ Poniewozik, James September 6, 2007 "The 100 Best TV Shows of All-TIME" Time 
  28. ^ "All-TIME 100 Fashion Icons" Time April 2, 2012 
  29. ^ "Evelyn Waugh: 'Time' Names Male Writer in List of "100 Most Read Female Writers" " by Jennifer Deutschman, Evelyn Waugh: Time Mag List of 'Most-Read Female Authors' Includes a Man by Jonna Lorenz
  30. ^ "Evelyn Waugh: 'Time' Names Male Writer in List of "100 Most Read Female Writers" " by Jennifer Deutschman
  31. ^ Time magazine correction: Evelyn Waugh was not a woman
  32. ^ Gustini, Ray May 2, 2011 "A Brief History of Time Magazine's 'X' Covers" The Wire 
  33. ^ Laurent, Olivier 31 July 2013 "Changing Time: How LightBox has renewed Time's commitment to photography" British Journal of Photography Retrieved 6 January 2015 
  34. ^ "Lifecom's 2011 Photo Blog Awards", Lifecom, as saved by the Wayback Machine on 6 January 2012 The citation reads:
    Elegant and commanding, intimate and worldly, Time magazine's beautifully designed LightBox blog is an essential destination for those who appreciate contemporary photography Much more than photojournalism, Lightbox which, like LIFEcom, is owned by Time Inc explores today's new documentary and fine art photography from the perspective of the photo editors at Time -- arguably the strongest editors working in their field today LightBox offers fascinating dispatches from every corner of the world
  35. ^ Blackman, Ann "Ann Blackman – Off to Save the World: How JULIA TAFT Made a Difference" Promotional website Retrieved January 28, 2012 
  36. ^ "Florida Today Obituaries" Retrieved June 30, 2016 


  • Baughman, James L "Henry R Luce and the Business of Journalism" Business & Economic History On-Line 9 2011 online
  • Brinkley, Alan The Publisher: Henry Luce and His American Century, Alfred A Knopf 2010 531 p "A Magazine Master Builder" Book review by Janet Maslin, The New York Times, April 19, 2010 p C1 of the NY ed April 20, 2010 Retrieved 2010-04-20
  • Brinkley, Alan What Would Henry Luce Make of the Digital Age, TIME April 19, 2010 excerpt and text search
  • Baughman, James L Henry R Luce and the Rise of the American News Media 2001 excerpt
  • Elson, Robert T Time Inc: The Intimate History of a Publishing Enterprise, 1923–1941 1968; vol 2: The World of Time Inc: The Intimate History, 1941–1960 1973, official corporate history
  • Herzstein, Robert E Henry R Luce, Time, and the American Crusade in Asia 2006 excerpt and text search
  • Herzstein, Robert E Henry R Luce: A Political Portrait of the Man Who Created the American Century 1994
  • Wilner, Isaiah The Man Time Forgot: A Tale of Genius, Betrayal, and the Creation of Time Magazine, HarperCollins, New York, 2006

External links

  • Official website
  • Time Archive – archive of magazines and covers from 1923 through present
  • Time articles by Whittaker Chambers

time magazine 100 most influential people, time magazine archives, time magazine articles, time magazine cover, time magazine cover photo this week, time magazine cover trump, time magazine for kids, time magazine person of the year, time magazine subscription, time magazine trump

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