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Rajiv Chilaka

dr chilakamarri, rajiv chilaka
Rajiv Chilaka Telugu:రాజీవ్ చిలక also known as Rajiv Chilakalapudi and Sitarama Rajiv Chilakalapudi is the founder and CEO of Hyderabad-based Green Gold Animation and the creator of a host of cartoon TV programs including Krishna cartoon series and Chhota Bheem which has now been made into an animated film Chilaka, in a few of his interviews, has likened himself to the next Walt Disney and believes that his Chhota Bheem franchise to be a bigger crowd-puller and money-spinner than even the Indian Premier League For his awe-inspiring work and pioneering acumen in presenting cartoons at affordable price, Chilika was conferred with an honorary doctorate of humane letters by the Academy of Art University, San Francisco in 2016 He was the recipient of the 2013 School of Computing and Engineering Alumni Achievement Award at the University of Missouri - Kansas City


  • 1 Family and Background
  • 2 Green Gold Animation
  • 3 Chhota Bheem
  • 4 Related series
  • 5 Merchandising and demographics
  • 6 References
  • 7 External links

Family and Background

Dr Chilaka went to Hyderabad Public School The Hyderabad Public School, Ramanthapur He later obtained a BE in Electronics and Telecommunications engineering from Osmania University, Hyderabad in 1995 and went on to the University of Missouri - Kansas City for his master's degree in Computer Science He then worked as a software engineer in Kansas City for three years, but in 2000 he switched courses to study animation at the Academy of Art University, San Francisco He has an elder brother, Srinivas Chilaka, who helps him in running Greengold Chilaka is the youngest son of noted technocrat Madhusudan Rao Chilaka and Ms Chilaka

Green Gold Animation

In January 2001, Chilaka set up Green Gold Animation Pvt Ltd According to a report in the Indian newspaper, The Hindu it is now "perhaps the largest animation production company in India that caters primarily to children"

His first break came in 2003 with the animation series Bongo about an alien who lands on Earth That led to Vikram Betal, an 80-minute 2D animation on the Cartoon Network in 2004 Chilaka and his team made a series of four animated telefilms on the life of Krishna for the Cartoon Network, before its sister channel Pogo agreed to air their next project Chhota Bheem in 2008 In various interviews Chilaka has shared that were it not for the windfall his company made from Bheem, he and his Greengold would still be in the 'hand to mouth' stage like hundreds perhaps even thousands of other animation companies According to Chilaka, a few episodes into the telecast of Chhota Bheem, Pogo TV told him that due to the losses suffered the channel can no longer remain in air But such was the great success in the very next episodes that Pogo continued with content Chhota Bheem changed everything

Chhota Bheem

Chilaka has told Wikipedia teams that he devised the concept of an Indian historically mythological hero, Chhota Bheem in 2004 During the first three years of the series Bheem was 'if not out-rightly presented at least allowed to be thought of' as a reincarnation of legendary warrior prince Bhima from Mahabharata but later on the concept itself was modified to make the village of Dholakpur and its inhabitants more contemporary showing episodes featuring things as disparate and modern as Bollywood, trains, air-crafts etc to emphasize the change first episode aired on 6 April 2008 As of 2012, more than 130 episodes have been telecast in English, Hindi, Telugu and Tamil on the Pogo TV These have been accompanied by more than 10 Chhota Bheem television movies also on Pogo It has been ranked as the most popular television character among children of 2012 by Ormax Media's Small Wonders

In 2012, the feature film Chhota Bheem and the Curse of Damyaan written by Richa Ingle Deo and Seeta was released It is considered to be the first Indian home-grown TV series to be made into a feature film By November 2012, the movie had grossed 50 million Rupees at the box office

In January 2016, the feature film Chhota Bheem Himalayan Adventure written by Teja Pratap and Chilaka was released Directed by Chilaka and shrewdly released strategically by Srinivas Chilaka and Samir Jain just one week before the Telugu Sankranti festival, the movie soon became a mega-super hit receiving great response from kids and grownups alike Made at a budget of only six crores 60 million INR the movie raked in approximately a whopping Rs 279 crores in the very first week itself becoming the first box office hit of 2016 After a fabulous run that saw some scare with the release of a few Bollywood blockbusters and the cricket IPL, the movie managed to hold on Till date it has now accumulated a gross profit of nearly 382 crore rupees And while this pales in comparison to other mainstream and adult-targeted movies like Bajrangi Bhaijan, Bahubali etc what one must keep in mind is that despite the huge amount of work and stress and skepticism leveled at them, Greengold and Pogo continue to reign over the airwaves and the enormously huge popularity of Bheem can be seen when one compares the investment to the profit ratio

Related series

The following series have been created by Green Gold Animation Pvt Ltd

  • Vikram Betal - Cartoon Network India 2004
  • Bongo - DD National 2004–2006
  • Krishna -Cartoon Network India 2006–2007
  • Krishna & Balram - Cartoon Network India 2009
  • Chhota Bheem - Pogo TV 2008–present
  • Chorr police - Disney XD India 2009–2012
  • Mighty Raju - Pogo TV 2011–present
  • Luv Kushh - Disney XD India 2012–2014, Discovery Kids India 2015-2016
  • Arjun: The Prince of Bali - Disney Channel India 2014–2016

Note: Mighty Raju is a spin-off series of Chhota Bheem

Merchandising and demographics

The merchandising accompanying the popularity of the Chhota Bheem series has produced a range over 500 products such as DVDs, T-shirts, bedsheets, ceiling fans which are available at 20 Green Gold Stores across India as well as on-line games, comics and carnivals

Chilaka, who directs each episode of the TV series and directed the movie, claims "the show has worked across demographics" by not being tied to a specific location in India and "it's followed equally by boys and girls"


  1. ^ a b c d Rao, Subha J 28 May 2012 "Home Grown Hero" The Hindu Chennai, India 
  2. ^ "Rajeev Chilaka Awarded Honorary Doctorate from Academy of Art University" 26 June 2016 
  3. ^ "Honorary Doctorate - Rajiv Chilaka" YouTube 23 June 2016 
  4. ^ "Chilakalapudi Receives SCE Alumni Achievement Award" 26 March 2013 
  5. ^ "Academy of Art University Publication: Let's Talk Art, India" PDF Academy of Art University April 2015 Retrieved 2 November 2016 
  6. ^ a b Mohan, Rajiv 16 July 2009 "Animated Life" The Hindu Chennai, India 
  7. ^ "Management" greengoldtv Retrieved November 2012  Check date values in: |access-date= help
  8. ^ a b c d e Dua Aarti 26 August 2012 "Small wonder Toon hero Chhota Bheem has emerged as the favourite homegrown television character of tiny tots" Calcutta, India: The Telegraph Retrieved November 2012  Check date values in: |access-date= help

External links

  • Green Gold Animation

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