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NickMusic is an American digital cable television network that is owned by Viacom and is under the editorial control of the children's cable network Nickelodeon as the network's sixth brand extension in its history It is a subsidiary of the "Nickelodeon Group" division of Viacom's Media Networks division, and mainly carries music video and music-related programming from younger pop artists that appeal to Nickelodeon's target audience, with some videos edited for content to meet a blanket TV-PG TV Parental Guidelines rating applied across the network's broadcast day, or substituted with a lyric video instead

Like its sister music video-only networks BET Jams, and CMT Music, NickMusic is based on an automated "wheel" schedule that was introduced during the early years of MTV2 The loop repeats three times a day, starting at 6 am Eastern Time, and then resetting at 2 pm and 10 pm MTV Classic is based on a completely automated schedule, though not on a wheel


  • 1 History
    • 11 As MTV Hits
      • 111 History
      • 112 My Hitlist era 2005–2006
      • 113 Playlistism era 2006–2011
      • 114 March 2012 reimaging
      • 115 Final schedule
    • 12 As NickMusic
  • 2 Programming
    • 21 Current
  • 3 Availability
  • 4 International
    • 41 Netherlands & Flanders
  • 5 References


As MTV Hitsedit


The network launched on May 1, 2002, with its programming consisted entirely of music videos As with MTV Jams, the network was named for a daily program on MTV; in this case, MTV Hits, which was that network's main pop music video program The network consisted of current hit music videos, along with a few older videos from earlier in the year, as well as a few from the late 1990s The network maintained a commercial-free format, outside of internal promotions for MTV and MTV-branded properties

My Hitlist era 2005–2006edit

MTV Hits's first logo, used from the network's launch in 2002 until March 26, 2012 The logo was modified in February 2010 to remove the Music Television tag, though the publicity department of MTV Networks never released a version of that logo

In 2005, the network began airing a feature called "My Hitlist Month", which was based on viewer selected playlists, submitted to a newly launched network website This, as well as artist-selected playlists, aired occasionally on the network through 2006

Playlistism era 2006–2011edit

On December 18, 2006, the "Hit List" theme returned to MTV Hits At first, "Playlistism" consisted of replays of the viewer hit lists from the past, as well as new playlists from sister networks MTV2 and MTVU, as well as artist and themed playlists In 2009, the network began to accept traditional commercial advertising, which generally consists of direct response advertising and ads for ringtone providers

March 2012 reimagingedit

Final logo for MTV Hits from March 26, 2012 until September 9, 2016

Until March 26, 2012, the network's logo remained the same since its launch, with a minor readjustment in February 2010 of the iconic "M" to remove the Music Television tagline and a small quarter of the logo in line with the official rebranding of all MTV networks A new logo and imaging was introduced on that date, featuring all text in bold Helvetica, including a minimal-style logo with the 2010 MTV logomark next to the word "Hits" MTV Jams followed with the same reimaging on April 13

Final scheduleedit

The network discontinued many of the playlist shows throughout 2009 and 2010, while keeping the Playlistism name until it faded out entirely by late January 2011, when the network restored its former 'illustration from a music box' imaging to identify the network between commercial blocks The lower-left banner which formerly listed playlist dedications became dedicated to promotional messages and a rolling advertisement for the network's music video web portal before eventually being discontinued MTV News segments usually not pertaining to news but segments about upcoming films and albums also aired, before being removed in early 2015 due to various financial issues within Viacom and a reorganization of the news division back towards current events

Generally, except for artists which were popular before the period, all music videos carried by MTV Hits were from the era after the 1998 premiere of Total Request Live, with a heavy focus on current music

As NickMusicedit

On September 9, 2016, the channel came under the editorial control of Nickelodeon and was rebranded as NickMusic in concert with the iHeartMedia digital radio network known as Nick Radio, becoming the last of the original MTV Networks Digital Suite channels to have a rebranding, a process dating back to the 2006 rebranding of VH1 Country as CMT Pure Country The last music video to be aired on the channel before the rebrand was "Clint Eastwood" by Gorillaz, and the first music video on NickMusic was "Happy" by Pharrell Williams Some MTV Hits blocks such as Videos We Heart will be maintained, though a plan for the network to have 'guest DJ' slots by younger stars of music and Nickelodeon series never occurred, along with a move of the TeenNick Top 10 outside of repeats1 It was also the final original MTV Digital Suite network made up exclusively of music video programming to end their use of an MTV brand in the United States at the time, though MTV Classic resumed an all-video schedule at the start of 2017 after the ratings failure of its original format



The network has no individual programs at all outside of the aforementioned TeenNick Top 10 repeats In electronic program listings, the titles of each 'block' merely delineate an hour in those listings and outside of those titles denoting video theming, aren't mentioned on air

Bumpin' Beats usually consists of mainly dance and pop songs, while the Crushworthy theme is mainly made up of artists with heavy social and musical appeal The Hit List denotes the most popular songs on the charts, with Videos We Heart playing the same role Pop Playback is mainly made up of older music videos or those from the recent past, while Weekend Vibes is mainly a light pop block Nick Mix is usually made up of videos from past and present Nickelodeon musical artists or video remixes of the network's promotions, along with isolated musical interludes in the network's series Finally, Fresh Faces consists of material from newer or 'on the verge' young artists


NickMusic, as a part of the MTV Digital Suite, is available on the digital tiers of many cable providers, along with Verizon FiOS, and AT&T U-verse It is one of the few remaining Digital Suite channels that is not available on DirecTV the Digital Suite having been created to provide an advantage of digital cable-exclusive channels to providers One of the last cable holdouts, Time Warner Cable, added the music channels of the Digital Suite in the summer of 2012 as part of a wider agreement to give TWC's tablet application access to Viacom's networks2


Netherlands & Flandersedit

Main article: Nick Music Netherlands & Flanders

The channel launched as Nick Hits on 2 August 2007 and was rebranded by Nick Music on 1 February 20173


  1. ^ Wagonmeister, Elizabeth August 30, 2016 "Viacom Rebrands MTV Hits as NickMusic" Variety Retrieved August 30, 2016 
  2. ^ Littleton, Cynthia 16 May 2012 "Viacom, Time Warner Cable settle app flap; Viacom channels to be available on iPad viewing service" Variety Retrieved 17 May 2012 
  3. ^ pietboon 26 January 2017 "Nick Hits heet voortaan Nick Music" DeRotsMedianl 

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