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MoveOnorg is an American progressive public policy advocacy group and political action committee Formed in 1998 in response to the impeachment of President Bill Clinton by the US House of Representatives, MoveOnorg has raised millions of dollars for candidates it identifies as "progressives" in the United States It also runs a petition Website similar to Changeorg


  • 1 Structure
  • 2 History
  • 3 Communication methods
  • 4 2016 election actions
    • 41 Run Warren Run
    • 42 Support for Bernie Sanders
    • 43 United Against Hate
  • 5 Model
    • 51 Internationalization of the MoveOn Model
  • 6 Financial contributors
  • 7 Criticism
  • 8 David Petraeus advertising controversy
  • 9 Books
  • 10 See also
  • 11 References
  • 12 External links


MoveOn comprises two legal entities, organized under different sections of US tax and election laws MoveOnorg Civic Action is a 501c4 nonprofit corporation, and was formerly called MoveOnorg It focuses on education and advocacy on national issues MoveOnorg Political Action is a federal political action committee, and was formerly known as MoveOn PAC It contributes to the campaigns of many candidates across the country MoveOn describes the legal structure of the Civic Action that of "a California nonprofit public-benefit corporation" and MoveOnorg Political Action that of "a California nonprofit mutual benefit corporation," and refers to both corporations collectively as "MoveOn"

Anna Galland is the executive director of MoveOnorg Civic Action and Ilya Sheyman is the executive director of MoveOnorg Political Action The president of MoveOn's board is former executive director, Justin Ruben Co-founder Joan Blades is also on the board Past board members include co-founder Wes Boyd, former executive director Eli Pariser, and former Chief Operating Officer Carrie Olson

MoveOnorg's structure also incorporates a groups of councils across the country These councils consist of at least 4 active members in a local area who are tasked with planning and executing events as well as fostering a sense of local identityAdditionally, this system of councils is used to help MoveOnorg transition from an online presence to an on foot presence in communities across the United States and helps MoveOnorg establish this culture of organizing that they are pushing for MoveOnorg now has over 250 local councils and one in every state


Main article: History of MoveOnorg

MoveOn started in 1998 as an e-mail group, MoveOnorg, created by software entrepreneurs Joan Blades and Wes Boyd, the married cofounders of Berkeley Systems They started by passing around a petition asking Congress to "censure President Clinton and move on", as opposed to impeaching him The petition, passed around by word of mouth, gathered half a million signatures but did not dissuade Congress from impeaching the President The couple went on to start similar campaigns calling for arms inspections rather than an invasion of Iraq, and campaign finance reform

Since 1998, MoveOn has raised millions of dollars for many Democratic candidates In November 2007, a drive spearheaded by MoveOn caused Facebook to change its controversial new "Beacon" program, which notified Facebook users about purchases by people on their friends list

Since the 2000 election cycle, the MoveOn PAC has endorsed and supported the campaigns of candidates, including the 2008 presidential candidacy of Democrat Barack Obama

In 2007, MoveOn was a co-founder of Avaaz, a similar organization with an international focus

In 2016, MoveOn endorsed US Senator Bernie Sanders for President of the United States after holding online elections in which 340,665 members reportedly cast their ballot 786 percent of these supported the junior Senator from Vermont, while 146 percent and 09 percent supported former Secretary of State Hillary Clinton and former Maryland Governor Martin O'Malley, respectively

Communication methods

MoveOnorg has advertised in new and traditional media formats, with publicity strategies including billboards, bus signs, and bumper stickers

MoveOn has collaborated with groups in organizing street demonstrations, bake sales, house parties, and other opportunities

Changes in federal election laws have impacted groups like MoveOn The McCain-Feingold Campaign Finance Reform legislation, which went into effect in 2002, allows political parties to raise larger amounts of "hard money" contributions, but bans unlimited soft money contributions to the national political parties and prohibits federal officeholders from soliciting "soft money" MoveOn, like many other political organizations which sought to influence the 2004 election, was able to circumvent this legislation using a 527 group, which became inactive in 2005 and closed in 2008

In preparation for the 2006 midterm elections, MoveOn created a new system for soliciting potential voters named Call for Change As part of the Call for Change effort, MoveOn reported that it placed over seven million phone calls to registered voters

On May 16, 2011, MoveOnorg debuted SignOnorg, a non-profit hosting service for Internet petitions, and in 2013, SignOnorg became MoveOn Petitions The MoveOn Petitions campaigning platform competes with other, similar hosts such as Changeorg, Avaaz and PetitionOnline

2016 election actions

Run Warren Run

In December 2014, MoveOnorg began their campaign to get Senator Elizabeth Warren D-MA to run to be the 45th President of the United States MoveOnorg's plan to get Warren to run for office included getting their large base of supporters to sign a petition urging Warren to run, spending roughly a million dollars on television advertisements in Iowa and New Hampshire, the states that kicked off the presidential nomination process, and creating a website called "Run Warren Run" When asked about the "Run Warren Run" campaign, Ilya Sheyman, MoveOnorg's executive director, made it clear that the mindset behind the campaign was to show Senator Warren that there was a path for her to the presidency and that there was a substantial amount of grass-roots energy in key states that would support her if she chose to do so By the end of the campaign, MoveOnorg got 365,000 signatures showing support for Warren and had planned, organized, and executed over 400 events In the end, Warren did not run for the 2016 presidency

Support for Bernie Sanders

After failing to get Senator Warren to run for the presidency, MoveOnorg chose to back Senator Bernie Sanders I-VT after 78% of its membership voted in favor of him rather than Hillary Clinton or Martin O'Malley Ilya Sheyman claimed that Bernie Sanders' consistent fortitude in regards to standing up to big money and corporate interests really resonated with their members

United Against Hate

In response to the rhetoric of Donald Trump during the 2016 presidential election, a group of over 100 celebrities launched the "United Against Hate" campaign hosted by MoveOnorg The large list of celebrities in support of the campaign attracted the media's attention The celebrities, from a range of industries, primarily the film industry, include: Shonda Rhimes, Kerry Washington, Julianne Moore, Macklemore, and Neil Patrick Harris The goal of the campaign was to stop Trump, whom they viewed as a "dangerous" and "divisive" leader


Internationalization of the MoveOn Model

From the start, MoveOnorg's model was able to combine net activism with meaningful political activism As MoveOnorg developed its presence within politics into the one that it has today, the model and structure that they developed became desirable to other organizations who face similar challenges One person who aided in the internationalization of the MoveOn Model is MoveOnorg's former advocacy director, Ben Brandzel In 2007 after leaving MoveOn to work on John Edwards presidential campaign a bit before it fell apart, Brandzel headed to Australia to help a young Internet driven group called GetUp! According to their website, GetUp! is "an independent movement to build a progressive Australia and bring participation back into democracy" When Brandzel arrived in Australia to help GetUp!, he realized that GetUp! was facing similar opportunities and challenges to MoveOnorg Brandzel then helped GetUp! implement similar structure and campaigns as MoveOnorg and they were able to achieve results at a rate that he says were "three times the pace of MoveOn in the US" From this, he concluded that the success MoveOnorg achieved was not a fluke, rather it was a model that could be applied to different scenarios and could help other organizations achieve similar results in regards to net and political activism MoveOnorg's model helped shape and mold GetUp!'s organizational leadership in online campaigning, the communication within the organization, and their theory on how to create concrete political change

Financial contributors

MoveOnorg is primarily funded by small-dollar contributions from its millions of members Major contributors to MoveOnorg during the 2004 election cycle included financier George Soros who gave US$146 million to MoveOnorg Voter Fund; Peter B Lewis, chief executive of the Progressive Corp, who gave US$500,000 to MoveOnorg Voter Fund


MoveOn was criticized by the Anti-Defamation League, among others, when a member-submitted advertisement which drew parallels between President George W Bush and Adolf Hitler was submitted to their online ad contest "Bush in 30 Seconds" The ad was part of an online MoveOn-sponsored contest during the 2004 presidential election in which members were invited to create and submit political ads challenging President Bush and his administration The ad was quickly pulled off the website

Fox News criticized the organization after it successfully encouraged the 2008 Democratic presidential candidates not to attend two debates sponsored by the network Fox News advisor David Rhodes and the network's commentators Sean Hannity and Bill O'Reilly have also made accusations that MoveOnorg "owns" the Democratic Party and George Soros owns MoveOnorg

Google and MoveOn have been accused of selective adherence to trademark law for removing ads from Google Adwords for Maine Senator Susan Collins, citing infringement of MoveOn trademarks Wired stated on October 15, 2007, that the "left-leaning political advocacy group, MoveOnorg, is backing down" and will allow Google to show the ads Moveonorg communications director Jennifer Lindenauer said: "We don't want to support a policy that denies people freedom of expression"

On June 17, 2008, MoveOn emailed its members stating that it had produced "the most effective TV ad we've ever created" The ad depicts a mother telling Republican senator and presumptive nominee John McCain that she will not let him use her infant son, Alex, as a soldier in the war in Iraq Subsequent to the ad's release, Jon Stewart, host of The Daily Show, "praised" MoveOn for "10 years of making even people who agree with you cringe" The New York Times op/ed contributor Bill Kristol criticized the ad in an essay, including pointing out that the "United States has an all-volunteer Army Alex won’t be drafted, and his mommy can’t enlist him He can decide when he’s an adult whether he wants to serve"

David Petraeus advertising controversy

Main article: MoveOnorg ad controversy

In 2007, MoveOn was criticized by 31 Republican senators and one independent senator for running a print ad in The New York Times that questioned the personal integrity of General David Petraeus, with headlines such as "General Petraeus or General Betray Us" and "Cooking the Books for the White House" On September 20, 2007, the Senate passed an amendment by Republican John Cornyn of Texas designed to "strongly condemn personal attacks on the honor and integrity of General Petraeus" All forty-nine Republican Senators, as well as twenty-two Democratic Senators, voted in support The House passed a similar resolution by a 341–79 vote on September 26, 2007

On September 20, 2007, The Washington Post stated: "Democrats blamed the group Moveonorg for giving moderate Republicans a ready excuse for staying with Bush and for giving Bush and his supporters a way to divert attention away from the war"

The New York Times public editor Clark Hoyt later stated in an op-ed that MoveOn was mistakenly charged US$77,000 less for the ad than it should have been under Times policies, and MoveOn announced that it would pay The New York Times the difference in price

MoveOnorg ran more ads using a 'betrayal' theme, with TV spots targeting former President Bush and former Republican presidential candidate Rudy Giuliani Giuliani ran his own full-page ad in The New York Times on September 14, 2007 Giuliani asked for and received a similar reduced fee as Moveonorg, paying US$65,000


  • MoveOn 2004 MoveOn's 50 Ways to Love Your Country Maui, Hawaii: Inner Ocean Pub ISBN 1-930722-29-X 
  • Laura Dawn ed, ed 2006 It Takes a Nation: How Strangers Became Family in the Wake of Hurricane Katrina foreword by Barack Obama, photographs by CB Smith Earth Aware ISBN 1-932771-86-7 

See also

  • Coffee Party USA
  • Tea Party movement
  • SumOfUs
  • Avaaz
  • 350org


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  2. ^ a b c d "What is MoveOn™" MoveOnorg Retrieved 6 February 2015 
  3. ^ "MoveOn Volunteer Confidentiality and Nondisclosure Agreement" Moveonorg Archived from the original on July 25, 2011 Retrieved 2010-12-30 
  4. ^ HAYES, CHRISTOPHER 8/4/2008 "MOVE ON @ 10" Vol 287 Issue 4, p11, 7p, 1 Color Photograph Retrieved NOV 11, 2016– via EBSCOHost
  5. ^ McNally, Terrence June 24, 2004 "MoveOn as an Instrument of the People" AlterNet Retrieved 16 November 2015 
  6. ^ a b Bacon Jr, Perry September 21, 2007 "MoveOn Unmoved By Furor Over Ad Targeting Petraeus" Washington Post Retrieved 16 November 2015 
  7. ^ Liedtke, Michael 2007-11-30 "Facebook revamps new advertising system", Huffington Post, November 30, 2007
  8. ^ "MoveOn Endorsement Throws Progressive Weight Behind Barack Obama" Press release MoveOnorg 2008-02-01 Archived from the original on February 2, 2008 Retrieved 2008-02-01 
  9. ^ "Sanders campaign endorsed by MoveOnorg" The Big Story Retrieved 2016-01-12 
  10. ^ Sheyman, Ilya 2007-11-30 "The Top 5 Reasons MoveOn Members Voted to Endorse Bernie with the Most Votes and Widest Margin in Our History", Moveonorg, January 12, 2016
  11. ^ "MoveOnorg becomes anti-Bush powerhouse" CNN 2004-01-13 Archived from the original on September 9, 2006 Retrieved 2006-10-23 
  12. ^ Hazen, Don 2003-02-11 "Moving On: A New Kind of Peace Activism" AlterNet Archived from the original on 2006-10-18 Retrieved 2006-10-23 
  13. ^ "Glossary of Terms: Bipartisan Campaign Reform Act of 2002 BCRA" OpenSecretsorg Center for Responsive Politics 
  14. ^ Johnson, Sasha 2008-06-20 MoveOnorg shutters its 527
  15. ^ "MoveOnorg Political Action: Democracy in Action" Polmoveonorg Archived from the original on March 22, 2010 Retrieved 2010-02-25 
  16. ^ a b c Editor, Sam Stein Senior Politics; Post, The Huffington 2015-06-02 "Run Warren Run Folds As Elizabeth Warren Spurns White House Bid" The Huffington Post Retrieved 2016-11-18
  17. ^ a b Lenchner, Charles Fall2015 "Bernie versus Hillary" Vol 24 Issue 3, p 62–67 6p 1 Illustration Retrieved November 9, 2016 – via EBSCOHost
  18. ^ Haberman, Maggie 2016-01-12 "MoveOn Site Puts Its Backing Behind Bernie Sanders" The New York Times - First Draft Retrieved 2016-11-18
  19. ^ Swanson, Ian January 12, 2016 "MoveOn endorses Bernie Sanders" TheHill Retrieved November 18, 2016 
  20. ^ Mic "Shonda Rhimes, Kerry Washington Join More Than 100 Celebrities in Campaign to Stop Trump" Mic Retrieved November 18, 2016 
  21. ^ "United Against Hate: Michael Stipe, Mark Ruffalo, Over 100 Artists Form Coalition To Defeat Trump" The Inquisitr News Retrieved 2016-11-18
  22. ^ Carty, Victoria Aug2011 "Multi-Issue, Internet-Mediated Interest Organizations and their Implications for US Politics: A Case of MoveOnorg" Vol 10 Issue 3, p265-282 Retrieved NOV 12, 2016 – via EBSCOHost
  23. ^ Karpf, David 2009 "The Moveon Effect: Disruptive Innovation within the Interest Group Ecology of American Politics" Rutgers University, School of Communication APSA 2009 Toronto Meeting Paper Retrieved NOV 10, 2016
  24. ^ a b Karpf, David NOV 4, 2013 "Netroots Goes Global A new wave of online organizations applicating MoveOn's efforts across the world" NATION CO INC Retrieved NOV 14, 2016 – via EBSCOHost
  25. ^ "GetUp! Action for Australia" GetUp! Action for Australia Retrieved 2016-11-18
  26. ^ "What makes the substantive representation of women possible in a Westminster parliament The story of RU486 in Australia on JSTOR"PDF wwwjstororg Retrieved 2016-11-17
  27. ^ VROMEN, ARIADNE Mar2015 "Campaign Entrepreneurs in Online Collective Action: GetUp! in Australia" Vol 14 Issue 2, p195-213 19p Retrieved NOV 12, 2016 – via EBSCOHost
  28. ^ "Power of the iMob on JSTOR" PDF wwwjstororg Retrieved 2016-11-19 
  29. ^ "Democrats Forming Parallel Campaign" Washington Post 2004-03-10 Retrieved 2007-09-25 
  30. ^ a b "Hitler Ad Should Never Have Appeared On MoveOnorg" Archived from the original on June 10, 2008 Retrieved 2008-04-07 
  31. ^ "PR Newswire: Public Interest Services" Retrieved 2007-09-25 
  32. ^ Hennessey, Kathleen March 9, 2007 "Nevada Democrats cancel candidate debate co-hosted by Fox News" Las Vegas Sun Archived from the original on September 30, 2007 Retrieved 2007-09-30 
  33. ^ "Dems cancel debate over Fox chief's Obama joke" CNN 2007-03-10 Retrieved 2007-09-25 
  34. ^ "Sen Susan Collins' Web Ads Run Up Against Google, MoveOnorg" FOXNewscom 2007-10-12 Retrieved 2010-02-25 
  35. ^ Chavez, Pablo 2007-10-12 "Our advertising policies and political speech" Google Public Policy Blog Retrieved 2010-02-25 
  36. ^ Stirland, Sarah Lai 2007-10-15 "Reverses: Allows Critical Ads on Google" wiredcom Archived from the original on July 24, 2008 
  37. ^ "Baby's mom tells McCain in new ad: "You can't have him"" Bleedingheartlandcom Retrieved 2010-02-25 
  38. ^ Kakutani, Michiko 2008-08-17 "Television: Is Jon Stewart the Most Trusted Man in America" The New York Times Retrieved 2010-05-13 
  39. ^ Kristol, William 2008-06-23 "Op-Ed Columnist: Someone Else's Alex" The New York Times Retrieved 2010-05-13 
  40. ^ "GOP calls on top Senate Dem to condemn anti-Petraeus ad" CNN September 10, 2007 Retrieved September 25, 2007 
  41. ^ "US Senate Roll Call Votes 110th Congress - 1st Session" United States Senate Archived from the original on April 28, 2016 Retrieved August 3, 2013 
  42. ^ Taylor, Andrew September 26, 2007 "House Condemns MoveOnorg's Petraeus Ad, 341-79" Common Dreams Associated Press Archived from the original on July 2, 2013 Retrieved August 3, 2013 
  43. ^ Flaherty, Anne 2007-09-20 "Senate Condemns "General Betray Us" Ad" Associated Press Archived from the original on October 2, 2007 Retrieved September 25, 2007 
  44. ^ Marre, Klaus September 26, 2007 "House overwhelmingly condemns MoveOn ad" The Hill Retrieved September 26, 2007 
  45. ^ Hoyt, Mark 2007-09-23 "Betraying Its Own Best Interests" The New York Times 
  46. ^ Vekshin, Alison September 23, 2007 "MoveOnorg Says It Will Pay Times More for Controversial Ad" Bloombergcom Archived from the original on October 2, 2007 Retrieved September 25, 2007 
  47. ^ Don Gonyea September 22, 2007 "Anger over 'Betray Us' Ad Simmers on Hill" NPR Retrieved November 22, 2016 
  48. ^ "Putting the moves on MoveOnorg" in The Toronto Star
  49. ^ his own full-page ad
  50. ^ "Giuliani Plans Full-Page Ad Defending Petraeus - washingtonpostcom" washingtonpostcom September 14, 2007 Retrieved February 25, 2010 
  51. ^ Seelye, Katharine Q September 14, 2007 "Angered by an Antiwar Ad, Giuliani Seeks Equal Space" The New York Times Retrieved May 13, 2010 
  52. ^ "Rudy Blasts Hillary Again Over MoveOn Ad, Giuliani Continues To Call For Clinton To Denounce Petraeus Ad, Apologize - CBS News" CBS News September 17, 2007 Retrieved February 25, 2010 
  53. ^ Seelye, Katharine Q September 14, 2007 "Giuliani slams New York Times over anti-Petraeus ad - The Boston Globe" Bostoncom Retrieved February 25, 2010 
  54. ^ "General Petraeus ad nets Giuliani big bucks from donors" Nydailynewscom September 15, 2007 Retrieved February 25, 2010 

External links

  • Official website
  • MoveOnorg on OpenSecretsorg, civic action, founder, petition, phone number, political action, ready to resist, soros, wiki, Information about

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