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Lokmat

lokmat, lokmat epaper marathi
"Lokmat" Marathi मराठी:लोकमत, literally 'People's Opinion' is a Marathi language newspaper published from Mumbai, and several other cities in Maharashtra state Founded in 1971 by Jawaharlal Darda, it is the largest selling daily 2 with 13 million copies a day3 As per IRS ’12 Q4, Lokmat has a total readership of 235 million4 Its registered and corporate offices are located in Mumbai, Maharashtra India and its main administrative center is located at Lokmat Building, Lokmat Square, Nagpur India

Contents

  • 1 Editions
  • 2 Lokmat Group
  • 3 Sections and Features
  • 4 Entry into the Magazine Sector
  • 5 Entry into the Broadcast Sector
  • 6 Other Lokmat Initiatives
    • 61 Tie-up with Journalism Colleges
    • 62 Jawaharlal Darda Fellowships for Marathi Journalism students
    • 63 Jawaharlal Darda Excellence Awards
    • 64 MyIndiaMyWay Pre-Election Campaign
  • 7 Controversy
    • 71 Paid News
    • 72 2015 ISIS cartoon controversy
  • 8 References
  • 9 External links

Editionsedit

Lokmat has 11 Marathi editions in Maharashtra

  1. Nagpur
  2. Aurangabad
  3. Mumbai
  4. Pune
  5. Ahmednagar
  6. Solapur
  7. Kolhapur
  8. Nashik
  9. Jalgaon
  10. Akola
  11. Amravati


Lokmat Groupedit

Lokmat Media Pvt Ltd is a leading multi platform media company with interests in a diversified portfolio of publishing, broadcast, digital, entertainment, community and sports verticals It has an employee strength of more than 3,000 and has a pan-India network of offices

Keeping abreast with the changing digital landscape, Lokmat Group makes its content available for its readers through its news portal wwwlokmatcom and mobile news app

Lokmat’s experiential marketing division – Taplight organizes various annual properties like ‘Lokmat Maharashtrian of the Year’, ‘Lokmat Women Summit’ etc which are the benchmark in the their respective categories It also provides comprehensive 360 degree marketing solutions to clients including ‘Below The Line’ promotions and client led activations It is the largest event management company in Maharashtra in terms of number of events held This division also runs various community forums focussed on Women, Youth and Children

Lokmat runs sports leagues across various cities in Maharashtra, mainly focusing on cricket and football

As a responsible corporate citizen, the Group is engaged in various social initiatives aimed to help the poor and needy It also is actively involved in helping victims of natural disasters and tragedies Lokmat also works to highlight problems faced by people in its communities, bring it to the attention of the concerned authorities for necessary action

Sections and Featuresedit

Main sections: Local, Maharashtra, National, International, Agriculture, Sports These sections are covered every day in all editions of Lokmat

Besides the above, there are some special sections, which only appear in certain editions or on certain days They are:

1 Lokmat Appointments every Wednesday and Saturday for Mumbai

2 Bruhan-Maharashtra

3 Oxygen- for youth

4 Urja- for adolescent children

5 Health and Fitness

6 Travel and Tourism News

7 Sakhi- for women

8 Manthan- literature

9 Almanac and Horoscope

10 Culture and Society

11 Business and Finance

12 Lokmat Shopping

13 Lokmat Birthday Wishes

Entry into the Magazine Sectoredit

In 2006, Lokmat formed Cymbal Media, their magazine division in Mumbai

The first magazine launched is G2- The Global Gujarati in English in a large international size It is distributed in several national and international markets including Delhi, Chennai, Kolkata, Singapore, Sydney, New York and London The division intends to target several niche segments

Entry into the Broadcast Sectoredit

Lokmat extended its media business to television through a 50-50 joint venture with IBN18 Broadcast Limited “ibn18” The joint venture company, IBN-Lokmat Private Limited “IBNL”, operates IBN-Lokmat, a 24 x 7 Marathi news and current affairs television channel which went on air on April 6, 20083

Other Lokmat Initiativesedit

Tie-up with Journalism Collegesedit

In April 1999, Lokmat entered into collaboration with the Horniman College of Journalism and Mass Communication run by The Maulana Azad Education Trust Aurangabad MAET Lokmat agreed to offer theoretical education and practical training in different disciplines of journalism as well as provide on-the-spot training in different departments of newspaper production

Jawaharlal Darda Fellowships for Marathi Journalism studentsedit

The group selects five students undergraduate and three post graduate students, who are awarded the Jawaharlal Darda fellowships of Rs 1,000 per month These students are also provided intensive training in the Lokmat office at Aurangabad and are involved in the day-to-day production of the newspapers123456

Jawaharlal Darda Excellence Awardsedit

Lokmat has also instituted two prizes of Rs 2,500 each to be known as the Jawaharlal Darda Excellence Awards to be given to the best male and female student on the basis of merit in the university examination, each year, in the Marathi journalism course through ought Maharashtra

MyIndiaMyWay Pre-Election Campaignedit

During the 2009 General Elections, Lokmat launched a special campaign ‘MyIndiaMyWay’ in all its editions across the 3 languages

The ‘Lokmat MyIndiaMyWay’ commenced from January 25, 2009 Lokmat dedicated two pages every day with separate format and design, taking up all kinds of issues for the debate

The US Presidential elections were very keenly observed as well as the financial meltdown and the November 26 Mumbai terror attacks

An extract from Lokmat Times says “While the majority is very clear that democracy is one of India’s key sustainable and competitive advantages, there are questions as to whether democracy in the current format is relevant and sufficient in addressing the issues confronting the nation As a responsible media player, Lokmat Group has created a platform for conducting a discussion on these issues”

Lokmat Group promoted this initiative through TV, radio and hoardings Lokmat is considered among the leading newspapers of Maharashtra state in India

Controversyedit

Paid Newsedit

Lokmat came into limelight in the end of year 2009 in a Paid news scam for covering 47 full page report on then Chief Minister of Maharashtra, Ashok Chavan placing it as news coverage56

2015 ISIS cartoon controversyedit

In 2015, a cartoon published alongside the article "ISIS cha Paisa" ISIS' money, regarding the funding pattern of terrorist group ISIS, led to violent protests from Muslim groups and attacks on the newspaper's offices in Jalgaon, Dhule, Nandurbar, Malegaon and other locations across Maharashtra Protestors deemed the cartoon to be "blasphemous" Several complaints were filed with the police regarding the cartoon, and subsequently, an FIR was lodged against the owners, the cartoonist and the editor The newspaper later published an apology789 One of the protests was led by Congress MLA from Malegaon Shaikh Asif Shaikh Rashid1011 Police stated that they had increased security at all Lokmat offices across Maharashtra following the attacks12

Referencesedit

  1. ^ "Submission of circulation figures for the audit period Jan - Jun 16" PDF Audit Bureau of Circulations Retrieved 5 January 2016 
  2. ^ MAGINDIA - How media planners can exploit the Marathi dailies
  3. ^ a b "Marathi news channel to be JV with Lokmat: GBN" Moneycontrolcom Jun 14, 2007 Retrieved 2015-12-01 
  4. ^ National Readership Survey NRS 2006
  5. ^ P Sainath November 30, 2009 "Mass media: masses of money" The Hindu Retrieved 2015-12-01 
  6. ^ "'Paid news would finish off journalism unless'" Rediffcom India News December 3, 2010 Retrieved 2015-12-01 
  7. ^ Saurabh Gupta December 1, 2015 "Offices of Lokmat Newspaper Attacked Over Piggy Bank Cartoon" NDTV Retrieved 2015-12-01 
  8. ^ "FIR against Marathi daily" The Hindu Retrieved 2015-12-01 
  9. ^ "Marathi daily attacked for publishing 'derogatory' cartoon" Daily News & Analysis 30 November 2015 Retrieved 2015-12-01 
  10. ^ http://wwwnewslaundrycom/2015/11/30/lokmat-having-to-apologise-for-a-cartoon-on-isis-shows-the-sorry-state-of-press-freedom-in-india/#
  11. ^ http://wwwibtimescoin/maharashtra-muslim-groups-led-by-congress-mla-attack-lokmat-offices-over-isis-pig-cartoon-657477
  12. ^ http://wwwdnaindiacom/india/report-marathi-daily-attacked-for-pubishing-blasphemous-cartoon-2150325

External linksedit

  • Official website
  • Lokmat, ePaper

http://www.lokmat.com, lokmat, lokmat epaper marathi, lokmat samachar, lokmat times, lokmat.com, lokmat.com marathi news, www.lokmat.com, www.lokmat.com pune, www.lokmat.com video


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    29.10.2014


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