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L. V. Prasad

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Akkineni Lakshmi Vara Prasada Rao 17 January 1908 – 22 June 1994, known popularly as L V Prasad, was an Indian film producer, actor, director, cinematographer and businessman He was one of the pioneers of Indian cinema and is the recipient of the Dadasaheb Phalke Award, the highest Award for films in India In 1980, he was awarded the Raghupathi Venkaiah Award, for his contribution to Telugu cinema He founded Prasads Group in 1956, which include the Prasad Art Pictures, Prasad Studios, Prasads IMAX and L V Prasad Eye Institute LVPrasad was the chairman of the 27th National Film Awards Selection Committee held at New Delhi in 1980

He was the chairman of the All India Selection Panel of Indian Panorama section for the 8th International Film Festival of India from 3 to 17 January 1981 Prasad was also the chairman of the International Jury for Children's Film Festival held in November 1981 at Madras He was elected as the President of The South Indian Film Chamber of Commerce for the year 1982–83 He was the Member of the Board of Film Censors from October 1980 to February 1987 LVPrasad was Chairman of the Studio Owners, Council, a wing of Film Federation of India The Government of India released a Commemorative postage stamp in his memory in 2006

Prasad also had the unique distinction of acting in the first talkies of three different languages of Indian cinema; Alam Ara Hindi, Bhakta Prahlada Telugu and Kalidas Tamil


  • 1 Early life
  • 2 Career
  • 3 Prasad Group
  • 4 Awards
  • 5 Filmography
  • 6 See also
  • 7 References
  • 8 External links

Early life

Akkineni Lakshmi Vara Prasada Rao was born on 17 January 1908 as the second son to Akkineni Sriramulu and Akkineni Basavamma in the remote village of Somavarapadu, in Eluru Taluk in Andhra Pradesh, India The family was into agriculture and Prasad was a pampered child, very intelligent but never interested in studies

At the age of 17, in the year 1924, he got married to his maternal uncle's daughter, Soundarya Manoharamma Soon they had a baby girl Prasad's father was finding the going tough due to mounting debts and was forced to declare insolvency, at which point Prasad looked to a cinema career


L V Prasad worked as an errand boy for Venus Film Company He then joined India Pictures as an errand boy where Akthar Nawaz cast him in a bit-part role in the silent film Star of the East In 1931, he acted in India's first "talkie", Alam Ara, recruited through Venus Film Company Other minor roles followed These films were made by Imperial Films, through which he met H M Reddy Reddy gave Prasad a small role in Kalidas, the first Tamil "talkie", and subsequently in Bhakta Prahlada, the first Telugu "talkie" It was around this time that Prasad made contact with his family and then returned home to visit them He then returned to Bombay with his wife and daughter, where his sons, Anand and Ramesh, were born

Prasad by chance got a role as an assistant director in Kamar-Al–Zaman, directed by Ali Shah This was also the time that his name was shortened from Akkineni Lakshmi Vara Prasad Rao to L V Prasad, this being a consequence of a clerk finding the name too long to use The shortened name stuck with him thereafter Tantra Subrahmanyam assigned him a job of a production supervisor and assistant director for the film Kashta Jeevi which took him to Bombay again The film was abandoned after shooting three reels Prasad was in no mood to leave now and he got a job as assistant director in a few other films During this time using his connections with Prithviraj Kapoor he joined Prithvi Theatres and satisfied his acting passion It was during this time that he met Raj Kapoor, the hero of his first Hindi production Sharada

In 1943 he got the opportunity to take on the responsibility of assistant director for Gruha Pravesam Due to circumstances he became the director of the film and then he was also chosen as the lead actor of the film! Gruha Pravesam, released in 1946 was one of the finest films of the forties and went on to become a classic of the period After this K S Prakasa Rao offered Prasad an important role in Drohi During this time Ramabrahmam was facing difficulty in finishing his film Palnati Yudham due to ill health and he chose Prasad to do justice to this film After this in 1949, Prasad directed Mana Desam and introduced NTRama Rao, later to become a legend in Telugu cinema, in a minor role

In 1950 Vijaya Pictures released their first film Shavukaru establishing L V Prasad as a director Samsaram released in the same year brought together the two legends of the Telugu film industry as brothers – NTRama Rao and Akkineni Nageswara Rao in a social drama which created records wherever it was released The film provided a model for later film makers, a model and theme relevant and popular amongst film makers even today After this, success chased him He directed some memorable films in the fifties all of them known for their drama and fine humour Rani a Hindi film took him to Bombay again and after that Jupiter Films engaged LVPrasad to direct their Magnum Opus Manohara starring the legendary Sivaji Ganesan in Tamil, Telugu and Hindi

But L V Prasad had more goals to achieve In 1955 he assigned D Yoganand to direct his first production Ilavelpu in Telugu under the banner Lakshmi Productions L V Prasad established Prasad Productions, soon after this in 1956 His second son Ramesh returned from the United States after obtaining his BEMS degree and established Prasad Film Labs in Chennai in 1974 Prasad Productions made many memorable box office hits including Milan, Khilona, Sasural and Ek Duuje Ke Liye L V Prasad contributed generously towards the establishment of L V Prasad Eye Institute in Hyderabad

Prasad Group

  • Prasad Productions Pvt Ltd
  • Prasad Film Labs
  • Prasad EFX
  • Prasad Video Digital
  • LVPrasad Film and Television Academy
  • Prasads Multiplex/Mall
  • Prasads IMAX
  • Prasad Panavision
  • DCE Dubai
  • DCE Singapore
  • Prasad Corp USA


National Film Awards
  • Certificate of Merit for Best Feature Film in Tamil – Mangayar Thilakam 1956
  • National Film Award for Best Feature Film in Telugu – Bharya Bhartalu 1962
  • 1982 – Dadasaheb Phalke Award
Nandi Awards
  • Raghupathi Venkaiah Award – 1980
Filmfare Awards
  • Filmfare Award for Best Film – Khilona
  • Filmfare Lifetime Achievement Award – South 1992
Other Awards
  • Raja Sandow Memorial Award for the year 1978–79 by the then Honorable Chief Minister of Tamil Nadu, Dr M G Ramachandran at Madras
  • Udyog Patra Award by the Honorable Vice-President of India, Mr MHidayatullah at New Delhi on 20 December 1980
  • Ramnath Award −82 by the Cine Technicians' Association of South India on 5 June 1982
  • Kalatapasvi Award by Telugu cinema weekly magazine Sitaara on 13 March 1983 at Hyderabad
  • Kala Prapoorna award was conferred on him by Chancellor, Andhra University at Waltair on 21 December 1985
  • Andhra Ratna award was conferred on LVPrasad by Andhra Pradesh Kalavedhika on 27 March 1987 at Hyderabad


See also

  • Raghupathi Venkaiah Award


  1. ^ http://wwwthehindubusinesslinecom/2010/01/20/stories/2010012051951900htm
  2. ^ Directorate of Film Festival
  3. ^ http://dffnicin/54thNFABrochurepdf
  4. ^ Express News Service 1994-06-23, "LVPrasad dead", The Indian Express, p 11, retrieved 2016-10-12 
  5. ^ The Hindu : Friday Review Hyderabad : A leader and a visionary Archived 11 August 2010 at the Wayback Machine
  6. ^ The Hindu : Eye in the sky
  7. ^ Memories of another day – The Hindu
  8. ^ The Hindu : Stage set for technical excellence
  9. ^ http://wwwthehindubusinesslinecom/2010/08/27/stories/2010082753271900htm
  10. ^ http://wwwlvprasadorg/lvpstamp/pdf/idlebrainpdf
  11. ^ http://wwwfilmfarecom/features/lifetime-achievement-award-south-winners-down-the-years-6684html

External links

  • L V Prasad on IMDb
  • http://wwwlvprasadorg/lvpstamp/pdf/bollyspacepdf
  • http://prasadgrouporg/downloads/connect19pdf
  • https://webarchiveorg/web/20101203123955/http://wwwprasadzcom/links/grouphtm
  • http://wwwlvprasadorg/ Official website
  • http://wwwprasadgrouporg/ Prasad Group website

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