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Goldierocks Samantha Louise Hall born 30 October 1984 is a British DJ, presenter, journalist and producer


  • 1 Biography
  • 2 Radio broadcaster
  • 3 DJ
  • 4 TV presenter
  • 5 Production
  • 6 Journalism & public speaking
  • 7 Modelling
  • 8 Charity work
  • 9 Awards
  • 10 References
  • 11 External links


Sam Hall, better known as Goldierocks, was born in Guildford, Surrey She is an only child Samantha studied at St Nicholas School for girls in Fleet, Hampshire and Farnborough Sixth Form College before moving to London when she was nineteen to study a BA Hons in Drama & Theatre Arts from Goldsmiths College University of London

She first went on tour at 16, when she discovered her passion for live music and performance, instigating her career in music journalism

Samantha now lives in North London

Radio broadcaster

Goldierocks presents the weekly global radio show The Selector July 2009–present made on behalf of the British Council by Folded Wing

With an audience estimated to be in excess of 4 million listeners, The Selector is syndicated to 44 countries around the world including Mexico, China, Colombia, Israel, Poland, Malawi, Hungary, Malaysia, Indonesia, Mauritius, Zambia, South Africa, Kenya, Bulgaria & Turkey

The Selector has received critical acclaim amongst UK and international press with The Sunday Times citing the show as "more irresistible as the best of John Peel the country's coolest radio show" The Evening Standard saying "she could be the most influential woman in pop", and The Guardian saying she is responsible for "bringing cutting-edge music from the British underground to the rest of the world"

Sam has presented on UK National radio stations Capital Xtra and Capital FM, presenting evening specialist dance music shows including cover of the Ministry of Sound Clubbers Guide 2014-2015

In 2014, NMEcom broadcast Sam's first radio documentary 'Zaatari: Growing Up In A Refugee Camp' which she presented, produced and funded herself after she travelled with Oxfam to Zaatari in Jordan

2012, 2013 and 2014 saw Sam host her own shows on pop-up festival radio stations Secret FM Secret Garden Party and Bestival Radio

Summer of 2012 saw Sam anchor a new interactive pop-up radio station 'Reebok Radio' broadcast live from the Manchester Warehouse Project on RWD mag

Sam hosted a special edition of her own radio show 'The Selector' on the International Radio Festival's 'Official Olympics Pop-Up Radio Bus' in London during the 2012 Olympics

Sam has presented the Early Breakfast Show on BBC Radio 1, covering for Dev on several occasions through 2011

'The Selector after Dark' is broadcast on Mexico's Ibero FM, Hoxton Radio, Warsaw's Roxy FM, Shanghai's LOOP FM and Cape Town's 'Assembly Radio'

She has made guest appearances on BBC 6 Music's Steve Lamaq's Roundtable, BBC World Service 2013/14, BBC Radio 4 'Today' 2014, Nihal's BBC Radio 1 review show, BBC 5 Live 'Music Review' 2011-2013, Jo Good's Xfm Review Show 2014, Sound Women's podcast 2014, Radio Talk's podcast 2014, Folded Wing 'Tuned Into The Future' podcast 2012-2014, BBC Production podcast 2014, British Airway's 'Highlife' 2012, Kiss FM 2012, Eddy Temple-Morris 'Remix' on Xfm 2012, Diesel U Music Radio 2008 and Brother's Big Ears 2009

She had done voice over work for LoveFilm, Brit Awards UK national commercial network, Kiss FM, Malibu, NME, Orange


Sam first started DJing 2004–present at Rockfeedback's showcase club nights in London, where she soon gained notoriety for her theatrical and energised DJ appearances with Timeout London saying her live shows had "more personality than a Big Brother house" She quickly became popular and started performing across the city and abroad and now is one of the most hardworking DJs in UK

Goldierocks DJ's, in her own words, "eclectic house, world beats, mash up electro and heavy bass remixes" She is well known for her dramatic stage presence and crowd interaction: stage diving, climbing on her decks and crowd surfing

She has DJ'ed to thousands across five continents Significant shows to date include Ibiza Rocks, Glastonbury's East Dance Stage, Burning Man in the Nevada Desert, Cannes Lions Festival, the igloo disco of Snowbombing in Austria, the Lake of Stars Festival in Malawi, Cape Town's EMC, Portugal's MeoSudeste Festival, Australia's Gold Coast, SXSW music conference in Texas, Monaco Grand Prix, beaches of Abu Dhabi and the MTV European Music Video Awards in Lisbon and Copenhagen She has played to rammed stages at endless festivals including Bestival, Latitude, Secret Garden Party, Creamfields, V, Wakestock, Newquay Boardmasters, Boomtown, Isle of Wight, T4 on the Beach, Glass Butter Beach, and Beach Break Live

2012 saw Sam DJ the opening ceremony of the London Paralympic Games in the Olympic Stadium to 85,000 people in the arena, including HRH The Queen, and over 1 billion watching on TV across the world

In addition to this, she has DJ'ed exclusive private parties for Giorgio Armani, Madonna, Jade Jagger & Richard Branson plus warm up slots to Soulwax, The Chemical Brothers & DJ Mehdi

TV presenter

2013 saw Sam become one of the anchor presences of 'Fash Tag', part of the YouTube original content initiative, including their Brit Awards coverage

2012 saw Goldierocks present her first lifestyle documentary Your Body: Your Image 'Faking It' on BBC2, part of the BBC's body image series She lifted the lid on exactly what goes into creating a single fashion photo, becoming a model for the day and discovering just how many people and how much patience is needed to transform from girl next door to glamour girl Produced by Dale Templar Human Planet, the episode was aimed at young schoolchildren to address body image and was played in classrooms nationwide

The same year, Sam hosted the official festival coverage for 'Last FM' throughout the Summer, reporting from SW4, Summer Sundae and Bloodstock Open Air She also featured within 4Music's 'V:Inspired Taking Care of Christmas' seasonal special

2011 saw Sam be the blue team captain on Channel 4/4Music 'Pop Up Pop Quiz' alongside Ricky and Melvin, and Alice Levine PUPQ- a travelling pop trivia quiz show complete with inflatable set and guest stars Hosted by Ricky & Melvin, the red team captain was Alice Levine Guests included Amy Childs, Lethal Bizzle, various personalities from The Only Way Is Essex, Wretch 32, personalities from Hollyoaks and girl band Belle Amie

In 2010, Sam became part of the 4Music presenting team on Boom TV 12 week series She presented alongside Twin B BBC Radio 1Xtra and MC Mr Midas With guests including Professor Green, Roll Deep, N-Dubz and Bashy

After the success of 2010, Sam was once again the presenter for Britscouk as the official reporter for the Brit Awards 2011 Sam went behind the scenes interviewing the nominees and performing artists and got all the gossip on the red carpet of the UK's biggest music award ceremony She interviewed huge global stars like Cee Lo Green, Meat Loaf, Lily Allen, Dizzee Rascal, Temper Trap, Duran Duran and infamously persuaded Robbie Williams to pinch Kylie Minogue's bottom

Sam co-presented the first 3 series of punk-rock show 'Red Bull Bedroom Jam' alongside Richie T 2009–2010 A live online music show searching for the best in unsigned talent, with a band performing a gig live from their bedroom across the country each week

She hosted the pop editions of HMV's 'Next Big Thing' 2010 and travelled the UK fronting 'Xbox Reverb' on Xbox Live 2010, an interactive gig experience betweens bands and their fans featuring acts such as Pulled Apart By Horses, Dananananaykroyd, Ellie Goulding and Esser

Goldierocks has made guest TV appearances on: 4Music 'Adele: Real Stories' 2012, 4Music's 'Lady Gaga: Real Stories' 2010, Transmission Channel 4, Xbox Live, BBC Blast BBC Three, Jack Wills Varsity Polo Coverage, Jack Wills Varsity Rugby Coverage, SXSW Texas Music Festival Coverage, After Party Warehouse Project, VBStv Vice UK, ASOScom TV for London Fashion Week


Goldierocks most commonly works with Aaron Audio son of Grammy award winning Trevor Horn on all production and remixes

Remixes to date include:

  • The Holloways Two Left Feet 2006
  • The Holloways Generator 2006
  • Foals Hummer 2007
  • Natty Cold Town 2008
  • King Charles End of Time 2008
  • Lucy & The Caterpillar Kings Cross 2008
  • The Kooks Do You Wanna 2008
  • Cock & Bull Kid Mother 2009
  • Crystal Fighters I Love London 2009
  • Zagar Wings of Love 2009

Goldierocks & Joyride have made a number of free mixtapes for Wakestock Festival, Virgin Maruissa Racing and Syndicate Wake Magazine amongst others

Journalism & public speaking

In 2011, Sam flew to Egypt shortly after the Mubarak demonstrations to record 'The Selector' and meet other musicians, DJ's and young people with broadcast media career aspirations She often visits countries in conflict to work with young people, community projects and refugees, and launch 'The Selector' In 2013, Sam flew to Libya to work with the Youth Forum in Tripoli, and also travelled to Jordan with the charity Oxfam to visit Zataari, the second largest refugee camp in the world Experiencing first-hand the lack of amenities and desperate need for aid, Sam created a special radio podcast with interviews and reports from her trip, stirring up public awareness and drumming up extra support for Oxfam's Syria Crisis campaign

Goldierocks has spoken at a number of specialist music panels at industry conferences such as In The City, London Calling, The Great Escape, The Radio Festival, Sound Women Festival, The Other Club, How Music, Warsaw Music Week and Zurich International Radio Festival

She has acted as an official Ambassador of British Culture on behalf of The British Council and her work with The Selector sees her hold broadcasting masterclasses and workshops in the likes of in Malawi, China, Zambia, Kenya, Poland, Albania, Bulgaria, Kazakhstan, Ukraine, Bosnia and Mauritius

Sam currently writes for the Huffington Post and is a contributing music editor for Phoenix Magazine 2015

Goldierocks started her career as a staff writer for Rockfeedback 2001 interviewing such artists at The Killers, Ash and Melissa Auf Der Maur Since then she had a monthly Goldierocks column in Spill and UP Magazine throughout 2004 and 2005 She's written guest articles for Music Week, Logo, the beauty pages, NME, The Pix, fashion zine Phamous 69, official Glastonbury blogger for BEAT show on Bebo 2009 and Tamsin Blanchard's "Green Is The New Black" Hodder, London, 2007


Sam has modelled in professional campaigns for Nike, Puma, VICE, Nylon, Who's Jack, No 17 and Motorola

Charity work

Sam is a spokesperson for 'Lake of Stars' festival in Malawi, Southern Africa and the associated micro-loan projects & AIDS testing pop up centres that the festival charitably funds

She also supports the Samantha Dickson Brain Tumor Trust, Coppafeel, Oxfam, Macmillan Cancer Support & Amnesty International


  • Radio Academy's '30 Under 30' Class of 2014
  • Mixcloud Online Radio Awards 2014 - The Selector 'Best Pop Show' and Runner Up of Best Online Global Show
  • Shortlist 'Brit List' 2013
  • Sony Golden Headphone Awards London, UK 2013 - Nomination
  • Best Regularly Scheduled Music Program- New York Festival 2011 WON
  • Best Radio Show- International Radio Festival, Zurich 2011 WON
  • Best DJ – Urban Music Awards 2011 NOMINATED
  • Best Radio Show- BT Digital Music Awards 2011 NOMINATED


  1. ^ "Somethin Else" Production Company 
  2. ^ "The Selector Radio Show" Radio Show 
  3. ^ "Sunday Times Magazine extract" Goldierocks Website 
  4. ^ a b Cooper, Tim 6 October 2011 "Music,World music Music genre,Culture,Pop and rock Music genre,Festivals Culture,Malawi News,Malawi Travel,Africa Travel,Dubstep music genre,Electronic music Music genre,Dance music music genre,Grime music genre,Urban music Music genre,Hip-hop music genre" Guardian London 
  5. ^ "Rockfeedback" Rockfeedback 
  6. ^ "Paralympics Opening Ceremony playlist" The Daily Telegraph London 29 August 2012 
  7. ^ "AMP Publicity" AMP Publicity 
  8. ^ "4 Music" Channel 4 
  9. ^ "Brit Awards Website" Brit Awards 
  10. ^ Aaron Audio website credit
  11. ^ "The British Council Website" The British Council 
  12. ^ "Goldierocks Myspace Modelling Shots" Myspace 
  13. ^ "Lake of Stars Festival" 
  14. ^ "International Radio Festival" 

External links

  • Goldierocks website
  • Goldierocks Twitter
  • Goldierocks Facebook
  • The Selector
  • Beaumont Communications

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