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Folklorama, folklorama 2018 pavilions
Folklorama is an event that runs for two weeks each August in Winnipeg, Manitoba, Canada Visitors to the festival are invited to sample cuisine and celebrate the cultural and ethnic heritage of people from dozens of countries who have made Winnipeg their home Folklorama is the world's largest and longest-running multicultural festival

Each country, region or culture has an assigned venue, known as a pavilion Typically there are over 40 pavilions presented throughout the city, with half operating in week one and half in week two of the festival Each pavilion presents a show featuring the song and dance of their culture, along with trademark ethnic cuisine and a cultural display Some pavilions also incorporate additional services such as henna tattoo application, and some have late night parties Most pavilions provide imported alcohol from their feature country/culture

Folklorama provides exposure to cultural groups and brings in thousands of tourists each year, adding to the city's economy It is the largest and longest-running festival of its kind in the world determined by the International Council of Organizations for Folklore Festivals and Folk Art, also known as CIOFF The Folk Arts Council of Winnipeg is the organizing body of Folklorama


  • 1 History
  • 2 Program Areas
  • 3 Statistics
  • 4 References
  • 5 External links


Folklorama was first held in August 1970 It was originally intended to be a one-time occurrence in celebration of Manitoba's centennial It was deemed such a success that it became an annual event The first festival was only a week long, featuring 21 different cultures; it drew approximately 75,000 separate pavilion visits The festival adopted its current two-week format in 1988, with half of the pavilions open in each week As of 2016, only four of the original pavilions have been open every year They are: German, Ukraine-Kyiv, Greek, and Scandinavian

The Folklorama logo was designed by Andy Stout who won the provincial logo contest in 1980 The 4 figures in the logo represent people from the four corners of the globe, who are intertwined, with arms raised in celebration The festival's mascot, the Folklorama Llama, was created in 1986

Until 1990, pavilions would have a mayor and a queen The queen would be in the running for the Miss Folklorama pageant at the end of the Festival The Miss Folklorama pageant was not a beauty pageant but a contest of ethnic preservation and presentation Since 1990, pavilions now feature two adult ambassadors and two youth ambassadors, neither of whom must be of a specific gender

Program Areas

Throughout the year, Folklorama is sustained by three business divisions that were created as a result of the success of the Festival: Travel, Talent, and Teachings

Folklorama Travel offers year-round, full-service travel packages that are customized to meet the unique needs of tour and corporate groups With more than 20 tourism partners throughout the province, Folklorama Travel offers a wide range of experiences both during Folklorama and year-round to create fun, highly-interactive, and culturally enlightening adventures – for both locals and tourists alike

Folklorama Talent offers professional, full-service event planning tailored to meet the unique needs of a variety of corporate clients, as well as an entertainment booking service with access to more than 80 multicultural and contemporary performing groups

Folklorama Teachings offers a wide range of fun and educational cultural programs to meet the individual needs of educators across Manitoba, including daycare and elementary teachers, middle school and high school instructors, and university professors


  • On average, Folklorama receives over 400,000 pavilion visits each year The 2015 Festival received approximately 426,000 pavilion visits to 43 pavilions from August 2 to 15 The majority of those who attend the Festival visit more than one pavilion
  • About 21% of pavilion visitors come from outside of Winnipeg
  • Typically, more than 3,000 entertainers perform at more than 1,500 shows throughout the two-week Festival
  • On average, 600,000 meals are served and 1,000,000 beverages are poured before the conclusion of the Festival
  • Approximately 20,000 volunteers participate to make Folklorama possible
  • Folklorama has an economic impact of about $147 million on the Manitoba economy


  1. ^ a b c "History" Folklorama http://wwwfolkloramaca/indexphpoption=com_content&view=article&id=58&Itemid=56 Accessed 14-07-2009
  2. ^ "Folklorama kicks off this weekend" Global News 3 August 2012 Retrieved 6 August 2012 
  3. ^ "What to Expect" Archived from the original on 9 August 2012 Retrieved 1 August 2012 
  4. ^ "Festivals" ciofforg Retrieved 1 August 2012 
  5. ^ "FOLKLORAMA" Afro-Caribbean Association of Manitoba Retrieved 13 August 2012 
  6. ^ a b c d e f "FAQs" Folklorama "Archived copy" Archived from the original on 2010-08-11 Retrieved 2009-11-11  Accessed 1 August 2012
  7. ^ "Hundreds of Thousands Step Out to Celebrate Diversity with Folklorama" Archived from the original on 23 August 2012 Retrieved 1 August 2012 

External links

  • Folklorama Official web site: http://wwwfolkloramaca/

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Folklorama Information about


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