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Bloomberg Businessweek

bloomberg businessweek, bloomberg businessweek subscription
Bloomberg Businessweek, known until 2010 as BusinessWeek, is an American weekly business magazine published by Bloomberg LP Businessweek was founded in 1929, the magazine was created to provide information and interpretation about what was happening in the business world It is headquartered in New York City

Contents

  • 1 History
    • 11 Bloomberg LP acquisition
  • 2 Business school rankings
  • 3 Additional versions
  • 4 Honors and awards
  • 5 See also
  • 6 References
  • 7 External links

History

Businessweek was first published in September 1929, weeks before the stock market crash of 1929 The magazine provided information and opinions on what was happening in the business world at the time Early sections of the magazine included marketing, labor, finance, management and Washington Outlook, which made Businessweek one of the first publications to cover national political issues that directly impacted the business world

Businessweek was originally published to be a resource for business managers However, in the 1970s, the magazine shifted its strategy and added consumers outside of the business world Since 1975, Businessweek has carried more annual advertising pages than any other magazine in the United States

Stephen B Shepard served as editor-in-chief from 1984 until 2005 when he was chosen to be the founding dean of the CUNY Graduate School of Journalism Under Shepard, Businessweek's readership grew to more than six million in the late 1980s He was succeeded by Stephen J Adler of The Wall Street Journal

Bloomberg LP acquisition

Businessweek suffered a decline during the late-2000s recession as advertising revenues fell one-third by the start of 2009 and the magazine's circulation fell to 936,000 In July 2009, it was reported that McGraw-Hill was trying to sell Businessweek and had hired Evercore Partners to conduct the sale Because of the magazine's liabilities, it was suggested that it might change hands for the nominal price of $1 to an investor who was willing to incur losses turning the magazine around

In late 2009, Bloomberg LP bought the magazine—for a reported price between $2 million to $5 million plus assumption of liabilities—and renamed it Bloomberg BusinessWeek It is now believed McGraw-Hill received the high end of the speculated price, at $5 million, along with the assumption of debt Currently, the magazine still loses $30 million per year, about half of the $60 million it was reported losing in 2009 Adler resigned as editor-in-chief and was replaced by Josh Tyrangiel, who had been deputy managing editor of Time magazine In early 2010, the magazine title was restyled Bloomberg Businessweek with a lowercase "w" as part of a redesign

Business school rankings

Since 1988, Businessweek has published annual rankings of United States business school MBA programs In 2006, it also started publishing annual rankings of undergraduate business programs

Additional versions

International editions of Businessweek were available on newsstands in Europe and Asia until 2005 when publication of regional editions was suspended to help increase foreign readership of customized European and Asian versions of Businessweek's website

At the same time, Businessweek partnered with InfoPro Management, a publishing and market research company based in Beirut, Lebanon, to produce the Arabic version of the magazine in 22 Arab countries

In 2011, Bloomberg Businessweek continued the magazine's international expansion and announced plans to introduce a Polish-language edition called Bloomberg Businessweek Polska, as well as a Chinese edition which was relaunched in November 2011

Bloomberg Businessweek launched an iPad version of the magazine using Apple's subscription billing service in 2011 The iPad edition was the first to use this subscription method, which allows one to subscribe via an iTunes account There are over 100,000 subscribers to the iPad edition of Businessweek

Honors and awards

In 2011, Adweek named Bloomberg Businessweek as the top business magazine in the country In 2012, Bloomberg Businessweek won the general excellence award for general-interest magazines at the National Magazine Awards Also in 2012, Bloomberg Businessweek editor Josh Tyrangiel was named magazine editor of the year by Ad Age In 2014, Bloomberg Businessweek won a Society of American Business Editors and Writers Best in Business award for magazines, general excellence

See also

  • Bloomberg Markets
  • Bloomberg News
  • International Design Excellence Awards
  • List of United States magazines
  • New York City portal
  • Business portal

References

  1. ^ "History & Facts" Bloomberg LP Retrieved April 27, 2016 
  2. ^ "McGraw-Hill trying to sell BusinessWeek" Reuters July 13, 2009 Retrieved July 22, 2011 
  3. ^ "A historical perspective of Businessweek, sold to Bloomberg" Talking Biz News Retrieved August 14, 2010 
  4. ^ "McGraw-Hill trying to sell BusinessWeek" Reuters July 13, 2009 Retrieved July 22, 2011 
  5. ^ Jackson, Kenneth T; Keller, Lisa; Flood, Nancy V, eds 2010 The Encyclopedia of New York City 2nd ed New Haven: Yale University Press; New‑York Historical Society p 957 ASIN B0063CU5RW ISBN 978-0-300-18257-6 LCCN 2010-31294 OCLC 842264684 OL 25891135M 
  6. ^ Moeller, Philip July 31, 1988 "Controlling 'insider' information is impossible" Toronto Star Retrieved July 22, 2011 
  7. ^ Steinberg, Jacques December 7, 2004 "BusinessWeek Chooses Outsider as Editor in Chief" The New York Times Retrieved July 22, 2011 
  8. ^ Edgecliffe-Johnson, Andrew July 13, 2009 "Business Week sale may fetch only $1" Financial Times Retrieved April 1, 2013 
  9. ^ "Bloomberg to take over BusinessWeek" MSNBC Associated Press October 13, 2009 Retrieved July 22, 2011 
  10. ^ Lowry, Tom October 13, 2009 "Bloomberg Wins Bidding For BusinessWeek" BusinessWeek On Media blog Retrieved April 13, 2011 
  11. ^ Bloomberg believes in Businessweek as a model, Shannon Bond, Financial Times, December 2014
  12. ^ Clifford, Stephanie November 18, 2009 "Deputy at Time Magazine to Be BusinessWeek Editor" The New York Times p B3 Retrieved July 22, 2011  subscription required
  13. ^ Klenert, Josh April 26, 2010 "Bloomberg Businessweek Redesign" Society of Publication Designers Retrieved April 13, 2011 
  14. ^ "BusinessWeek Business School Rankings" BusinessWeek Archived from the original on June 3, 2007 Retrieved January 23, 2007 
  15. ^ "Undergrad Rankings 2010" BusinessWeek Retrieved April 10, 2010 
  16. ^ "BusinessWeek Announces Repositioning in Global Markets" The McGraw-Hill Companies Retrieved November 24, 2010 
  17. ^ "Arabic edition of BusinessWeek hits newstands" The Daily Star Retrieved July 22, 2011 
  18. ^ "Business magazines look overseas for growth" BtoB Media Business Retrieved July 22, 2011 
  19. ^ "Report: China Magazine Industry Booming" Min Online Retrieved March 7, 2012 
  20. ^ Lu Chang December 17, 2011 "Magazine industry soars" China Daily Retrieved September 7, 2014 
  21. ^ https://itunesapplecom/us/app/bloomberg-businessweek+/id421216878mt=8
  22. ^ https://wwwbloombergcom/businessweek/subscribe/
  23. ^ "Bloomberg Businesweek Underwhelms With iPad App Demo" TechCrunch Retrieved April 11, 2011 
  24. ^ "Bloomberg Businessweek to launch first iPhone app" New Media Age Retrieved March 7, 2012 
  25. ^ Moses, Lucia December 5, 2011 "Hot List: Magazines See what magazine brands are taking chances and embracing change" Adweek Retrieved May 22, 2015 
  26. ^ Pompeo, Joe May 4, 2012 "At the often stodgy National Magazine Awards, best disruptor of decorum goes to a 'lucky' guy from Dallas" Capital New York Retrieved May 22, 2015 
  27. ^ Dumenco, Simon October 15, 2012 "Ad Age's Magazine A-List: Josh Tyrangiel Is Editor of the Year" Ad Age Retrieved May 22, 2015 
  28. ^ "Best in Business contest results, 2014 contest year" Society of American Business Editors and Writers Retrieved May 22, 2015 

External links

  • Official website

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