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Arriva Sapphire

london sapphires, first sapphire of the world
Arriva Sapphire is a premium brand used by various Arriva bus subsidiaries in the United Kingdom

Contents

  • 1 History
  • 2 Routes
    • 21 Arriva Buses Wales
    • 22 Arriva Midlands
    • 23 Arriva North East
    • 24 Arriva North West
    • 25 Arriva Shires & Essex
    • 26 Arriva Southern Counties
    • 27 Arriva Yorkshire
  • 3 Vehicles
  • 4 See also
  • 5 References
  • 6 External links

Historyedit

In February 2013, Arriva announced it would be launching a premium service under the Sapphire brand for its bus services in the United Kingdom1 It is similar to the Stagecoach Gold brand launched by Stagecoach in 2007

The brand was rolled out initially on four pilot routes:2

  • Arriva Buses Wales' route 1 Wrexham to Chester3
  • Arriva Midlands' route 31/31a Oadby to Leicester4
  • Arriva Shires & Essex's route 280 Aylesbury to Oxford5
  • Arriva North East's route 7 Darlington to Durham6

In 2014, the brand was rolled out on a further 11 routes with another six scheduled for conversion in late-2015789

In 2015, the Sapphire brand was shortlisted for an award for exemplary commitment to customer excellence at the International Association of Public Transport World Congress & Exhibition10

Routesedit

As at February 2017 there were 29 Arriva Sapphire routes

Arriva Buses Walesedit

  • 1 - Wrexham to Chester3
  • 10/10A - Chester to Connah's Quay and Holywell11
  • 12 - Rhyl to Llandudno

Arriva Midlandsedit

  • 1/2/2E - Huntington to Walsall
  • 31/31A - Oadby to Leicester4
  • 38 - Stenson Fields to Derby12
  • 110 - Tamworth to Birmingham13
  • X3 - Leicester to Market Harborough14

Arriva North Eastedit

  • 3/4/X3/X3A/X4 - Whitby, Loftus and Lingdale to Middlesbrough
  • 5/5A - Easington to Middlesbrough
  • 6 - Durham to Bishop Auckland and Cockfield
  • 7 - Darlington to Durham6
  • 22 - Durham to Sunderland
  • 24/24X - Durham to Hartlepool
  • X21/X22 - Ashington to Newcastle-upon-Tyne15

Arriva North Westedit

  • 38 - Crewe to Macclesfield16
  • 130 - Manchester to Macclesfield16
  • 263 - Manchester to Altrincham17
  • 362 - Chorley to Wigan18
  • 575 - Wigan to Bolton
  • X1 - Liverpool to Windmill Hill

Arriva Shires & Essexedit

  • 6 - Lakes Estate to Wolverton
  • 100/101/102 - Stevenage to Luton
  • 280/X8 - Aylesbury to Oxford5
  • 320 - Hemel Hempstead to Rickmansworth
  • 321 - Watford to Luton

Arriva Southern Countiesedit

  • 101 - Gillingham to Maidstone19
  • 480/490 - Dartford to Valley Drive19

Arriva Yorkshireedit

  • 110 - Hall Green to Leeds via Wakefield20

Vehiclesedit

Buses have leather seats, free WiFi, power points and a modified two tone blue livery The initial pilot routes commenced with a mix of refurbished double deck buses and new Wright Pulsar bodied VDL SB200s121 Mostly since then new buses have been purchased, primarily Alexander Dennis Enviro400s and Wright StreetLites9 A number of Wright Pulsar/Pulsar 2 vehicles have been refurbished to operate Sapphire routes22

See alsoedit

  • Arriva Max
  • Stagecoach Gold

Referencesedit

  1. ^ a b Arriva launches Sapphire upgrade Bus & Coach Professional 21 February 2013
  2. ^ Where We Operate Arriva Sapphire
  3. ^ a b Commute with a little bit of sparkle thanks to Sapphire North Wales Daily Post 29 April 2013
  4. ^ a b Sapphire is jewel in the crown of Arriva services Leicester Mercury 29 June 2013
  5. ^ a b Arriva launches third Sapphire scheme Bus & Coach Buyer 25 July 2013
  6. ^ a b Sapphire launched in north east Bus & Coach Buyer 11 December 2013
  7. ^ 11 new routes for Arriva's Sapphirepermanent dead link RouteOne 9 July 2014
  8. ^ Where We Operate Arriva Sapphire
  9. ^ a b ADL in pole position as Arriva confirms 2015 orders Bus & Coach Professional 5 March 2015
  10. ^ UITP award nomination for Sapphire brand Bus & Coach Professional 14 May 2015
  11. ^ Sapphire on Deeside Bus & Coach Buyer 20 March 2015
  12. ^ Arriva's new luxury buses add touch of sparkle to Derby Derby Telegraph 8 August 2014
  13. ^ Sapphire in Tamworth Bus & Coach Buyer 16 October 2014
  14. ^ Arriva Leicester welcomes report Bus & Coach Buyer 15 April 2016
  15. ^ X24 durham to Metrocentre Sapphire launched in Ashington Bus & Coach Buyer 7 August 2014 page 10
  16. ^ a b New buses set to be launched on the 130 route between Macclesfield and Manchester Macclesfield Express 4 September 2015
  17. ^ Stormtroopers travel faster by bus on the new Arriva Sapphire 263 service Arriva North West 4 April 2016
  18. ^ Route 362 timetable Transport for Greater Manchester
  19. ^ a b Double deckers on Arriva Sapphire route Bus & Coach Buyer 22 April 2015
  20. ^ Sparking in Leeds Bus & Coach Buyer 21 April 2015
  21. ^ Sapphire investment brings sparkle to bus services Arriva 20 June 2013
  22. ^ Arriva North West & Wales - Initiatives for growth & quality Bus & Coach Buyer 10 April 2014

External linksedit

  • Media related to Arriva Sapphire at Wikimedia Commons
  • Company website

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