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Tony Chua

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Antonio "Tony" Chua died September 26, 2009 was a Filipino Chinese businessman His family owns Photokina Marketing Corporation, which distributed Red Bull in the Philippines; he managed and was the governor of the Barako Bull Energy Boosters, the company's team in the Philippine Basketball Association PBA in which he previously served as chairman Chua also served as vice president of Philippine Football Federation PFF; he previously played high school varsity football for Colegio de San Juan de Letran

Chua died at the height of Tropical Storm Ketsana local name: Ondoy


  • 1 Early life and career
  • 2 Basketball manager
  • 3 Death
    • 31 Reaction
  • 4 References

Early life and career

Chua studied in Colegio de San Juan de Letran up to college, graduating in 1975 He played for the Letran Squires football team and was known as "Mr Football" Chua coached the Philippine women's national football team, and later served as vice president of the PFF

Basketball manager

Chua's company Photokina Marketing Corporation fielded the Red Bull to the semiprofessional Philippine Basketball League PBL, and he was tasked to manage the team Then PBL commissioner Yeng Guiao allowed the team to compete, and the team won several championships

When the Photokina franchise entered the professional Philippine Basketball Association PBA as Batang Red Bull, Chua appointed Guiao as the coach of the team Guiao led the Red Bull team to three championships: the 2001 and 2002 Commissioner's Cups, and the 2006 Fiesta Conference

After Noli Eala resigned as PBA commissioner, Chua as chairman of the board of governors ran the daily affairs of the league while a replacement was being found When Sonny Barrios was appointed as interim commissioner, Chua personally welcomed Barrios on his first day on the job

After the 2008–09 Philippine Cup, Guiao resigned and the team was renamed as the Barako Bull Energy Boosters Guiao was later signed as head coach of the Burger King Whoppers but the two remained close

Among his projects in the PBA is the PBA Hall of Fame; he was one of the selectors for the third batch which were announced in 2009


At the height of Tropical Storm Ketsana Ondoy, traffic was not moving and he and his driver and Barako Bull liaison officer aides alighted their car The three trekked the flooded road when a strong current engulfed them, sucking away the driver; Chua can only look at his aide as his body faded out of sight The two decided to stop and hold on to a tree when a truck carrying lumber passed by, the lumber that jutted out of the truck hit Chua in the face The details right after he was hit by the lumber weren't clear; he could have died because of hypothermia or from internal hemorrhage, for he was bleeding from the ears His liaison officer caught up with him and tried to revive him, but he died on the way The driver's body was fished out of the waters two days after the storm


Sports officials were saddened by Chua's demise Guiao was "deeply shocked" and remarked that Chua was "well liked by everyone in the basketball community" Guiao's successor as commissioner in the PBL Chino Trinidad said described Chua as "a funny guy" but "passionate in the game" PBA commissioner Barrios, who announced Chua's death to the press, was personally affected by Chua's death, saying that we always "worked well" with him


  1. ^ a b c d e f Orellana, Joel 2009-09-27 "Former PBA chairman Tony Chua drowns in Ondoy's floodwaters" Business Mirror Archived from the original on September 30, 2009 Retrieved 2009-10-10 
  2. ^ a b "Barako Bull manager among 'Ondoy' casualties" GMAnewstv 2009-09-27 Retrieved 2009-10-10 
  3. ^ Celis, Beth 2009-09-30 "How did Tony Chua die" Philippine Daily Inquirer Retrieved 2009-10-10 

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